Remove Channel Remove Differentiation Remove Singapore Remove Social Media
article thumbnail

Making Friends With Millennials: Evolving The Customer Service Story

YoungUpstarts

The millennials, aged between 18-35 years old, now make up more than 25% of Singapore’s current resident population, according to Singapore’s Department of Statistics. According to the Connected Life report by global research consultancy TNS Singapore, Singapore’s millennials spend an average of one day a week, or 3.4

Customer 100
article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels. Sponsorships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37
article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

article thumbnail

Soundbites from the Future – 2013

Start Up Blog

We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other. They are using Singapore as their model of economic development. It was anti-social in nature.

Uruguay 123
article thumbnail

#AMA with :20 Min VC

Reid Hoffman

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. You compete for customers, channels and partnerships. You compete for talent.