Duct Tape Marketing

SEPTEMBER 18, 2024

Key Takeaways The senior living industry is booming: With the aging population driving demand, senior living marketers must differentiate themselves from the crowded market. Debbie’s SMART Marketing framework: Strategy, Marketing Automation, Analytics, Resources, and Technology. And then the T is for technology.

Marketing 89

Marketing Technical Review Differentiation Sales 89

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Lack of technology. Not tracking your results. Lack of knowledge.

Small Business 153

Small Business Marketing Software Review Technical Review 153

YoungUpstarts

JUNE 27, 2017

Customer support is one venue where start-ups can differentiate themselves from their larger competitors. Keep in mind that in technology 99.9% Once they feel you understand them and their issues, they will be more open to suggestions, which in technology usually means adapting to a new process, feature or upgrade.

Startup 182

Startup Agile Differentiation Software 182

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Bizosys Technologies, a Bangalore, India based software engineering company was founded in 2009.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YoungUpstarts

OCTOBER 4, 2015

Social CRM is a philosophy and a business strategy that uses technology, work flow, business rules, and social information to talk with (not at) the customer in a transparent way, to make value for both parties.” . Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors.

Technical Review 100

Technical Review Software Review Customer Social Media 100

The Startup Magazine

SEPTEMBER 22, 2022

Since we live in an age where technology can help with just about anything, smart business owners are taking advantage of customer experience management tools and solutions. Chatbot technology has advanced significantly and can now provide useful information while also allowing you to learn more about your audience. Render feedback.

Sales 158

Sales Customer eCommerce Social Media 158

Duct Tape Marketing

SEPTEMBER 29, 2021

In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms. More About Aaron Weiche: Leadferno.

SMS 101

SMS Marketing Cofounder Software Review 101

Steve Blank

JULY 16, 2009

Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. Successful pinball companies didn’t hire Hollywood talent. They think the games stink.” Universally hated.

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

ReadWriteStart

MARCH 7, 2022

Technologies and Tools. Marketing is also getting more difficult because of the technologies and tools involved in the field. In some ways, this is ironic; Most new marketing technologies are designed to make marketing easier, or at least open up new opportunities for marketers to reach consumers.

Marketing 198

Marketing Advertising Metrics Technical Review 198

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

OCTOBER 7, 2021

Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement.

Product 142

Product Marketing Software Review Social Media 142

VC Cafe

MARCH 1, 2024

In addition, founders thinking about starting a company can be overwhelmed by choice, as there are so many problems to tackle with technology, but it could be comforting to know that investors are interested in those areas in the first place.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

OCTOBER 23, 2016

There’s increasingly an omni-channel approach to purchasing. Advancements in device technologies and mobile networks are sparking the use of mobile devices by shoppers at every point on the path to purchase. Omni-Channel Retailing. It’s all just shopping. There’s even movement within the online category of shopping.

Small Business 100

Small Business Asia Channel Technical Review 100

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Technology : If you are a technology company, it’s critical for your business plan to describe your technology and what your “secret sauce” is. How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

DECEMBER 5, 2010

might have been a lot less differentiated. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine. No prizes for guessing … there’s ALWAYS a second act in technology.

Social Network 318

Social Network Networking Internet Technical Review 318

The Startup Magazine

JUNE 20, 2023

Provide exceptional customer service Exceptional customer service is a key differentiator in the real estate industry. Display these testimonials prominently on your website and social media channels. Stay up to date with the latest market trends, regulations, and technologies.

Technical Review 158

Technical Review Social Media Networking Differentiation 158

The Startup Magazine

JULY 11, 2024

This knowledge can help you differentiate your nonprofit and avoid common pitfalls. Efficient Administrative Management: Use technology and software tools to manage other administrative tasks such as donor management, accounting, and scheduling. Utilize various channels, including social media, email marketing, and public relations.

Social Media 148

Social Media Public Relations Programming Business Plan 148

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. Too many competitors or a product with minimal differentiation makes a startup risky. Sustainable competitive advantage.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

Hearpreneur

JANUARY 20, 2021

We’ve also seen extensive use of technology and increased remote working. 2021 is going to be the year of the citizen developer – someone without formal software development training who uses IT tools and technology to create a business application. 1- Use of cheaper online divorce tools. Photo Credit: Harel Tayeb.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

DECEMBER 8, 2015

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

YoungUpstarts

FEBRUARY 13, 2019

It could be the product itself, it could be the way you’re marketing, it could be that the customer isn’t savvy enough to use the technology, it could be any number of things. The truth is, pricing usually isn’t the issue. The customer’s credit card changed.

Customer 173

Customer Technical Review Retention Acquisition 173

YoungUpstarts

AUGUST 9, 2012

After all, that information helps you to decide what to stock, what to promote, where to channel your store’s investments and efforts, and of course , to set prices! Differentiation is almost always a better strategy: Offer superior products and/or services that customers are willing to pay more for. Use that to your advantage!

Sales 190

Sales .Net Cost Advertising 190

ConversionXL

MARCH 20, 2019

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Messaging before technology. Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

ReadWriteStart

JANUARY 16, 2020

Though CTO as a traditional full-time position exists for decades, some companies do not feel they need a technology executive. CTO engagement mainly concerns startups and mature companies that have technologies at the core of their business. However, not every company avails itself of a highly-skilled technology executive.

Fractional CTO 85

Fractional CTO CTO CTO Hire Part-Time VPE 85

Up and Running

DECEMBER 16, 2011

You can house your videos for free on your own You Tube channel (also the second largest search engine after Google) and embed from there onto your site or blog. Leverage Mobile Technology – it’s interesting to look at your Google Analytics for your site and see how much traffic is coming these days from mobile devices.

Video 75

Video Differentiation Web Development Mobile 75

The Startup Magazine

MAY 27, 2024

Additionally, designing your self storage facility to accommodate various storage unit sizes and incorporating security and technology essentials is vital. Providing prompt and helpful assistance to customers, addressing their queries and concerns, and maintaining clear communication channels can enhance customer satisfaction and retention.

Security 129

Security Operations Finance Advertising 129

Life Beyond Code

JANUARY 6, 2013

Ah, the joys of serendipity supported by modern technology! I’d become extremely interested in thought leadership, as it was a focus for most of my clients who wanted to write high-impact books that differentiated them from their competition. How did you come into contact and where did the idea of doing this book come from?

Leadership 104

Leadership Australia Texas Campaign 104

The Next Web

NOVEMBER 25, 2012

Differentiation is key. Here are some elements to include: Traffic information: current figures, an idea of how the site has grown over time and its current trajectory, and demographic information such as country and, in some cases – such as on technology and design sites – OS/browser. How are they managed and what do they do?

Technical Review 122

Technical Review Hosting Social Media Sales 122

Austin Startup

JULY 12, 2010

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 100

Email SMS Marketing Channel 100

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

David Teten

JUNE 1, 2011

Question : How do generalist PE funds differentiate and get in the advisers list? Question : How do PE funds differentiate in the LOI phase? This is a technology-enabled solution to compliment the existing, traditional process. More likely you hit their preferred channel. Question : How does PE-Nexus work?

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. You know, and you know, bot technology which is often driven by aai sometimes. Obviously I wanna be able to reengage you via the SMS channel.

SMS 99

SMS Technical Review Channel Cofounder 99

Hunter Walker

JUNE 23, 2014

Once basic technology challenges are commoditized, it frees creative people up to more quickly explore human behaviors and reactions. Perhaps Facebook hasn’t turned on its marketing channels yet but I’m surprised reaction has been this weak off the bat. This is the way the Internet is supposed to work, no? Yelp Competition.

Product 99

Product SBA SMS API 99