YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To make one’s social CRM strategy come alive, the book proposes the following key ideas: 1) Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Evoke an emotional response with controversial content.

Viral 70

Viral Campaign Social Media Audience 70

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. 2 Differentiate Social CRM from its components. 2 Differentiate Social CRM from its components.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many competitors or a product with minimal differentiation makes a startup risky. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Solution production and support.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. A reliable paid acquisition channel results in a somewhat stable business. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. Filters are a known Instagram feature.

Community 100

Community Social Media Nashville Philippines 100

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

JULY 11, 2013

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead.

Social Media 249

Social Media Media Customer Viral 249

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. differentiation (can people tell it apart from other offerings?); Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

DECEMBER 6, 2012

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. How will you differentiate your product or service? This segment should have specific demographics, and the means to buy your product. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. John Jantsch (16:48): A viral referral tool. What’s your editorial strategy? [07:00]

ChatGPT 99

ChatGPT Advertising Email Viral 99

Startup Professionals Musings

JANUARY 29, 2011

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. How will you differentiate your product or service? This segment should have specific demographics, and the means to buy your product. Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

MAY 14, 2012

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. How will you differentiate your product or service? This segment should have specific demographics, and the means to buy your product. Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Do you feel like you know what differentiates your business from every other business out there? Mm-hmm and Viral doesn't have to mean you get 3 million views on something.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

JANUARY 4, 2024

Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? I also look at sort of the virality. John (06:53): Yeah.

Revenue 96

Revenue Advertising Email ChatGPT 96

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

The Next Web

AUGUST 21, 2013

All consumer application creators need to focus on three core challenges: A differentiated product experience. Building a differentiated product experience. There are near limitless novel ways to leverage the data in Gmail, call history, web history, and more into a differentiated product experience.

Mobile 137

Mobile Design Differentiation Startup 137

NZ Entrepreneur

MARCH 27, 2025

Differentiate from competitors: PR allows you to tell your brands story in a way that highlights your unique value. For SMEs looking to grow brand awareness, combining traditional PR with digital PR ensures a multi-channel approach that reaches customers where they are most active.

New Zealand 68

New Zealand Media PR Reputation 68

Duct Tape Marketing

MARCH 8, 2018

Now they’re all there already, so you’ve got to do something that differentiates yourself from the crowd for it to actually work. We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? It was a big improvement.

North Dakota 74

North Dakota Email Campaign Video 74

Duct Tape Marketing

FEBRUARY 17, 2017

Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. By saying why you do something, you can differentiate yourself from the rest. No other acquisition channel in their company was able to get those results. Triggers : Ideas that are easy to remember spread. They buy why you do it.”

Programming 69

Programming Sales Cloud Customer 69

Lightspeed Venture Partners

JUNE 11, 2012

In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. As these channels became better policed, discovery moved to the feed. Today, game quality is an ante, but discovery is the differentiator. For both mobile and Facebook, games are the most popular category of apps.

IP 114

IP Distribution Viral Mobile 114

YoungUpstarts

AUGUST 25, 2020

To begin with, we are going to differentiate five major areas of marketing that encompass all the others. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Interruption Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

YoungUpstarts

JANUARY 14, 2015

Differentiation comes from handling one’s presence in the online environment as well, for example, M&M’s have a unique way of selling their products, giving personality to their candy. Online endorsement has proven to be one of the most impressive way of making a certain product, brand or even service, viral.

Startup 100

Startup Viral Differentiation Campaign 100

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort.

Retention 48

Retention Metrics Acquisition Conversion 48

Brandanew

AUGUST 4, 2015

Some key pointers are: a) Branding experts will create stories helping you differentiate from competitors. d) Maintaining coherence on all channels. For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. c) Constant testing. Please do share!

Social Media 100

Social Media Marketing Later Stage Media 100

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. At the same time, using social media channels (such as Facebook, Instagram, Pinterest, etc) will give you an opportunity to get your content noticed and hopefully, make it go viral.

Marketing 100

Marketing B2C Social Media Germany 100

Up and Running

JULY 16, 2013

However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game. Use Video to Draw Consumers In. SEO Benefits.

Video 73

Video Social Media Viral Differentiation 73