Startup Professionals Musings

JANUARY 14, 2023

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Mike Michalowicz

SEPTEMBER 8, 2015

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Pay off your credit cards, and start focusing on how you can bring in new business.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

Startup Professionals Musings

SEPTEMBER 7, 2013

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. But Im going to continue for extra income," De Acha says.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Today, two thirds of online ad spending comes from direct response advertisers, and soon the bulk of these budgets will likely flow through bidded platforms such as these, including Facebook ads.

Internet 114

Internet eCommerce Advertising Flash 114

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Duct Tape Marketing

NOVEMBER 17, 2022

So use of QR codes, things like Bit Lees that can track the engagement event, bright other event type systems that you can get RSVPs where maybe the initial point might be a traditional marketing might be newspaper or direct mail ends up being a digital transaction. And I think that's really the compelling part.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

YoungUpstarts

APRIL 23, 2018

Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile. You must remember that we live in a changing world where the stagnant are left in the past. Don’t forget about the offline world. Know what makes you tick.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Startup Channel 120

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Invent ownable media in online and offline channels to continue the conversation.

Social Media 145

Social Media Channel Curation PR 145

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. Retarget and measure! Need Keywords? Need content ideas?

PPC 48

PPC Analytics Video Non-Compete 48

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. This plugin works with many channels. It uses marketing automation to communicate with customers. Omnisend uses channels like emails and SMS in one automaton. It creates a mindset that people always need new things to keep up with the trends.

Social Media 170

Social Media Email SMS Advertising 170

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Recommendations for other products your customer may like.

Retention 48

Retention Email eCommerce Software Review 48

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

YoungUpstarts

NOVEMBER 7, 2016

Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. Salespeople often give out one business card, but the wealth is better shared by slipping a couple of them into the hands of the recipient.

Marketing 124

Marketing Advertising Distribution Reputation 124

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

YoungUpstarts

SEPTEMBER 27, 2016

Currently, one in every ten online purchases around the world originates from social media channels. The good news is, you can get started for free. ○ Managing several social media channels as a small business owner can seem daunting. Start building your email list. Don’t believe us?

Channel 100

Channel Social Media United States Email 100

Duct Tape Marketing

FEBRUARY 5, 2025

Matthews approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results. By prioritizing high-quality data, personalization, and multi-channel engagement, companies can increase business growth and close more deals efficiently.

Lead Generation 46

Lead Generation B2B Cofounder Campaign 46

Steve Blank

OCTOBER 7, 2015

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

Entrepreneur 120

Entrepreneur New York Cofounder New York City 120

Startup Professionals Musings

FEBRUARY 14, 2016

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Each of these channels present sharing opportunities as well, and by extension further repurposing.

Small Business 78

Small Business Channel Audience Direct Marketing 78

ReadWriteStart

NOVEMBER 12, 2010

We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. Taha needs to grow both bases, but subscribers a bit ahead of vendors. A larger subscriber base is needed to get better vendors to sign up. Again, a bit of spray and pray is going on here as well.

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

YoungUpstarts

DECEMBER 7, 2017

Some companies credit the use of Wi-Fi analytics and automated marketing services for their recorded success. These companies began by collecting customer emails, and then directly marketing to each customer using insights gained from the customer shopping behavior. Trust is an effective emotional trigger as well.

Marketing 124

Marketing Analytics Campaign Email 124

Up and Running

SEPTEMBER 13, 2021

User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. It enables you to allocate your marketing budget to the most effective channels.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Facebook is becoming more popular by the day.

San Jose 133

San Jose Customer Database Campaign 133

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 60

Marketing Redemption Channel SMS 60

Up and Running

JUNE 22, 2016

An off-market property (sometimes referred to as a “pocket listing”) might be one owned by a couple going through a divorce, or a property an owner no longer wants, perhaps because they’re leaving the country or going through financial hardship. In fact, it returns the same ROI as social media marketing. These are your gems.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

JUNE 1, 2017

And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.

Email 70

Email Customer Marketing Campaign 70

ConversionXL

DECEMBER 13, 2018

The ability to include display view-throughs in Multi-Channel Funnels strengthens attribution models. In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions.

Analytics 126

Analytics Cloud Audience Campaign 126

Women Entrepreneurs Can

DECEMBER 11, 2020

Create A Direct Marketing Channel. No matter what the ultimate function of your business’s app might be, overall it becomes the best direct marketing channel you could ask for. If your app was there, it was seen, and subconsciously your business name was remembered. Apps are there to do all kinds of things.

Mobile 52

Mobile Channel Direct Marketing Sales 52

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. It should be a balance of both.

Marketing 52

Marketing Social Media Campaign Advertising 52

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I just added more advertising until I combined multiple channels of income and generated some good return that way. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. I did that with pretty much every website I own.

Technical Review 82

Technical Review Software Review Prospectus Audience 82