Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. But whatever the name, the opportunity is still there, and it’s large.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

JANUARY 14, 2023

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. It is impossible to understand.

Web 165

Web Design Marketing Security 165

Gust

AUGUST 17, 2014

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. But whatever the name, the opportunity is still there, and it’s large.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 120

Marketing Social Media Startup Channel 120

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Use a Data-Driven Approach. Personalize your Campaign.

Marketing 133

Marketing Campaign Database Channel 133

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. But whatever the name, the opportunity is still there, and it’s large.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. Using collected data to make a difference in marketing.

Marketing 124

Marketing Analytics Campaign Email 124

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

YoungUpstarts

NOVEMBER 7, 2016

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Word-of-mouth marketing can also be highly beneficial for your business. Attending exhibitions. Sponsoring local events.

Marketing 124

Marketing Advertising Distribution Reputation 124

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 86

Differentiation Sales Cycle Audio Networking 86

YoungUpstarts

DECEMBER 15, 2016

There is likely no business owner who hasn’t made a few mistakes in the marketing department. When it comes to marketing your business, “trial and error” comes with the territory of finding which avenues will work best for your brand and your target audience. Not Setting a Marketing Budget.

Marketing 100

Marketing Startup Audience Social Media 100

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. Unbounce online marketing blog. Distribution Hacks.

API 167

API Viral Startup Retention 167

Mike Michalowicz

SEPTEMBER 8, 2015

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Pay off your credit cards, and start focusing on how you can bring in new business.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

The Startup Magazine

OCTOBER 21, 2021

Contacts in your Facebook account make all the difference in marketing your product. Instagram stories, posts, special shop tab, and explore tab are ways to market products. It creates opportunities for direct marketing. The goal of the app is to replace an email marketing team. Facebook Shops. WooCommerce.

Social Media 133

Social Media Email SMS Advertising 133

Duct Tape Marketing

OCTOBER 27, 2017

Texting: The Killer Application in your Offline Marketing Arsenal written by Guest Post read more at Duct Tape Marketing. That’s true where marketing is concerned too- we usually focus first on digital marketing. Online and offline marketing need to work together, for best results. Times have changed. Here’s how.

Marketing 56

Marketing Redemption Channel SMS 56

YoungUpstarts

APRIL 23, 2018

Agam Berry is an Indian entrepreneur whose expertise lies in digital marketing. Know your market and your competition well. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile. He graduated from Punjab University.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

Up and Running

SEPTEMBER 13, 2021

Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. By observing how users reach your website and how they behave once they are on it, you can steer your online marketing strategy to improve the quantity and quality of visitors to your site. What is Google Analytics?

Analytics 93

Analytics SEO Channel Search 93

Duct Tape Marketing

DECEMBER 11, 2019

Transcript of How to Integrate Chat Into Your Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast.

Marketing 45

Marketing SMS Channel Conversion 45

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. And there’s no better place to focus your efforts than on email marketing. The power of email marketing is real. And then get busy working on boosting your lead conversions through email marketing.

Email 68

Email Customer Marketing Campaign 68

YoungUpstarts

SEPTEMBER 27, 2016

By Pamela Webber, Chief Marketing Officer at 99designs. Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Content marketing and search engine optimization. You’ve got your name, you’ve got your logo. We’ve got good news for you.

Channel 100

Channel Social Media United States Email 100

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Here’s the data… Image Source. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Women Entrepreneurs Can

DECEMBER 11, 2020

Create A Direct Marketing Channel. No matter what the ultimate function of your business’s app might be, overall it becomes the best direct marketing channel you could ask for. If your app was there, it was seen, and subconsciously your business name was remembered. Apps are there to do all kinds of things.

Mobile 52

Mobile Channel Direct Marketing Sales 52

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. With this fundamental shift, businesses need to change their entire marketing model.

Social Media 145

Social Media Channel Curation PR 145

Startup Professionals Musings

FEBRUARY 14, 2016

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Duct Tape Marketing

MAY 9, 2017

Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Back to Podcast. Transcript. Thanks John.

Search 32

Search Technical Review SEO Small Business 32

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120