Channel Direct Marketing Metrics 
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
Startup Professionals Musings
OCTOBER 2, 2018
In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it.
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Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Yet these platforms are only two to three years old.
Startup Professionals Musings
APRIL 9, 2012
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 3, 2011
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.
ConversionXL
JULY 11, 2016
Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).
Startup Professionals Musings
JUNE 15, 2016
It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools.
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