Mike Michalowicz

SEPTEMBER 8, 2015

Tony shares his success story with Speck products and how his company skyrocketed to profitability. Tony Lillios is a serial entrepreneur and most notably a co-founder of Speck Products, the protective case maker for mobile products, which was acquired by Samsonite in 2014. Our Guests. Scott Spiro . Tony Lillios.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

www.usatoday.com

JULY 16, 2012

Products Home. Weve had some awesome people come through," says Kim Gardner, an associate product manager at Flavorpill. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Duct Tape Marketing

NOVEMBER 17, 2022

How's that kind of color your thinking in terms of marketing? Obviously you're not marketing a $29 product or even a very expensive course or program. You're marketing something pretty expensive, but also something terribly emotional. Marketing feels kind of fluffy into a system that they can really understand.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

YoungUpstarts

APRIL 23, 2018

Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile. More and more people are searching for information, entertainment, and products online every year. Don’t forget about the offline world.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

ConversionXL

JULY 11, 2016

Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Product Page (Option to buy, product information, cross-selling). Nilan Peiris – Product == People. Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

JANUARY 26, 2017

Post-purchase emails should have a primary goal of improving the customer experience, whether it’s an order confirmation email to give shoppers peace of mind, a product information email to educate users on how to extract the most value out of their purchase or a replenishment reminder that gently encourages repeat purchases.

Retention 48

Retention Email eCommerce Software Review 48

The Startup Magazine

OCTOBER 21, 2021

Contacts in your Facebook account make all the difference in marketing your product. Your products are easier to find from your main page. You can make your design appeal more to your products. Instagram Shops give online stores an Instagram account with product catalogs. This plugin works with many channels.

Social Media 170

Social Media Email SMS Advertising 170

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. With this fundamental shift, businesses need to change their entire marketing model. source of image ).

Social Media 145

Social Media Channel Curation PR 145

Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Startup Channel 120

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

In fact, I based myself in Toronto for a couple months over the summer there and did a product launch while I was there. THE POWER OF OUTSOURCING & CREATING YOUR OWN PRODUCT. I didn’t have a product of my own, and I spent a whole lot of time essentially wasting time. They love you already, so put a product out the door.”.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

YoungUpstarts

SEPTEMBER 27, 2016

Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. We know you’re busy getting your business off the ground and perfecting your product. Currently, one in every ten online purchases around the world originates from social media channels.

Channel 100

Channel Social Media United States Email 100

Startup Professionals Musings

FEBRUARY 14, 2016

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Steve Blank

OCTOBER 7, 2015

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

Entrepreneur 120

Entrepreneur New York Cofounder New York City 120

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

Duct Tape Marketing

APRIL 11, 2013

Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Use some direct marketing materials you’ve already created and subtract the sales pitch to isolate the relevant, engaging messages for the casual consumer.

Small Business 78

Small Business Channel Audience Direct Marketing 78

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Product type. Facebook is becoming more popular by the day.

San Jose 133

San Jose Customer Database Campaign 133

Up and Running

SEPTEMBER 13, 2021

User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. It enables you to allocate your marketing budget to the most effective channels.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

DECEMBER 13, 2018

Google Analytics 360 (GA360) is one of seven components of the Google Marketing Platform. This post focuses on Analytics 360 and the integrations with other platform products that occur within the Google Analytics UI. Push GA360 data into the Salesforce Marketing Cloud reporting UI. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

JUNE 1, 2017

But until someone actually purchases your services or your products, that lead isn’t going to help you pay the bills. And there’s no better place to focus your efforts than on email marketing. If you’re selling products online, more than likely you need a strong cart abandonment plan. That’s all great stuff. Get more personal.

Email 70

Email Customer Marketing Campaign 70

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 59

Marketing Redemption Channel SMS 59

Rob Go

AUGUST 10, 2011

David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. David previously spent 7 years at Procter and Gamble working in men’s and women’s personal care products as well as digital innovation. Twitter’s Role in Acquire.

Advertising 62

Advertising Valuation Channel Distribution 62

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Women Entrepreneurs Can

DECEMBER 11, 2020

Create A Direct Marketing Channel. No matter what the ultimate function of your business’s app might be, overall it becomes the best direct marketing channel you could ask for. If your app was there, it was seen, and subconsciously your business name was remembered. Apps are there to do all kinds of things.

Mobile 52

Mobile Channel Direct Marketing Sales 52

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. In this case I only want the rows of data (keywords, campaigns, pages, products purchased, videos watched, whatever) only for those people who: 1. Produce built-in visualization magic. This post is all about that.

Analytics 146

Analytics Metrics API Web 146

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations. Education – guided studying for targeted learning.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations. Education – guided studying for targeted learning.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations. Education – guided studying for targeted learning.

Analytics 246

Analytics Retention Startup Social Media 246

Up and Running

FEBRUARY 23, 2016

Step 5: Marketing your farm and products. Although Cindy had never farmed before, she had been an active gardener, growing the herbs she needed for her skin care product business, in her own large garden. If you’d taken the time to do your market research, you would have learned there was no demand for passion fruit in Florida.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Standing in the aisles we collectively got a sinking feeling.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations. Education – guided studying for targeted learning.

Analytics 177

Analytics Retention Social Media Campaign 177

mashable.com

JULY 18, 2012

The product is the star of the show.” Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. Where can an Emmy award winning cinematographer make a case for his channel? Productivity Lists. 7,271 followers. or Twitter.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations. Education – guided studying for targeted learning.

Analytics 120

Analytics Retention Social Media Campaign 120

Steve Blank

OCTOBER 24, 2016

They are hard to do in a company that excels at products. Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. What’s Missing?

Azure 120

Azure Business Model Cloud Artificial Inteligence 120