Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Investment risk management. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Investment risk management. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Investment risk management. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Investment risk management. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The products you are purchasing dominate the page, right under the main site header. Shows me again if the product is in stock. How soothing. :) 3.

Web 165

Web Design Marketing Security 165

ConversionXL

JULY 20, 2019

Are you promoting the right products to the right people at the right time? Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. Once you perfect your ecommerce email marketing strategy, conversions will soar.

eCommerce 90

eCommerce Email Conversion Marketing 90

Up and Running

FEBRUARY 23, 2016

Step 5: Marketing your farm and products. Although Cindy had never farmed before, she had been an active gardener, growing the herbs she needed for her skin care product business, in her own large garden. If you’d taken the time to do your market research, you would have learned there was no demand for passion fruit in Florida.

Colorado 60

Colorado Southern California Business Plan Oregon 60

ConversionXL

DECEMBER 30, 2015

Are you promoting the right products to the right people at the right time? Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. So, what’s the truth about the state of email marketing in eCommerce?

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Magnificent. You should reject data-first.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

The product is the star of the show.” After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Product Page (Option to buy, product information, cross-selling). Nilan Peiris – Product == People. Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48