Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 246

Analytics Retention Startup Social Media 246

Occam's Razor

JANUARY 30, 2012

Scanning the rest of the table, remember I want contextual performance analysis, I can quickly see that I should love the GA blog, Linkedin and SEOmoz more and other folks a little less. :) But I am also now a lot more curious about Ycombinator. And in two seconds… Like every two-year-old child, I know that red is bad and green is good.

Analytics 146

Analytics Metrics API Web 146

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 177

Analytics Retention Social Media Campaign 177

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 120

Analytics Retention Social Media Campaign 120

mashable.com

JULY 18, 2012

Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

NOVEMBER 16, 2011

” and “We have received…” part, my eyes don’t really want to read the rest of it. Aweber’s default confirmation page does it pretty well: This how ThinkTraffic does it: The Marketing Show by Clay Collins: This looks nice, right? Ask customers to share it or follow your other channels.

Software Review 85

Software Review Technical Review Widget Email 85

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Nice CMTB "Act now and rest easy tonight!"

Web 165

Web Design Marketing Security 165

YoungUpstarts

MARCH 22, 2018

Here are some important tips you must consider when you plan a direct-mail marketing campaign. Like most other marketing channels, it is vital that you start with accurate and relevant data. Other customization options include taglines, calls to action, and social media channels. Use a Data-Driven Approach.

Marketing 133

Marketing Campaign Database Channel 133

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Most of the blame rests on the advertiser whose ad you are seeing right now.

Analytics 60

Analytics Marketing Mobile Audience 60