Startup Professionals Musings

JANUARY 14, 2023

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

OCTOBER 2, 2018

Put your customer at the top, rather than technology. Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

SEPTEMBER 7, 2013

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

APRIL 9, 2012

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Startup Professionals Musings

FEBRUARY 3, 2011

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Duct Tape Marketing

NOVEMBER 17, 2022

And we are not a tremendously innovative and technology savvy industry. So all that we're doing is looking inside of ourselves to get those ideas and concepts and marketing strategies. But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

YoungUpstarts

APRIL 23, 2018

Your business will be perfectly positioned to adapt to emerging technologies if you continue to learn. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile. Don’t forget about the offline world.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

FEBRUARY 11, 2010

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

YoungUpstarts

NOVEMBER 7, 2016

We live in a digital age where technology has taken over all aspects of our lives, including the way we run business. Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing.

Marketing 124

Marketing Advertising Distribution Reputation 124

ReadWriteStart

NOVEMBER 12, 2010

We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

Startup Professionals Musings

FEBRUARY 14, 2016

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

YoungUpstarts

DECEMBER 7, 2017

I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Businesses that are consumer-driven have a duty to keep up to date with technology, especially if they are in a very competitive market.

Marketing 124

Marketing Analytics Campaign Email 124

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Why texting works. Here’s how.

Marketing 59

Marketing Redemption Channel SMS 59

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

mashable.com

JULY 18, 2012

On2 designed video codec technology which Google used to optimize its WebM video format. On2 Technologies. On2 Technologies. On2 designed video codec technology which Google used to optimize its WebM video format. Subscribe to the Business channel. Google bought web 2.0 Google bought web 2.0 7,271 followers.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Steve Blank

OCTOBER 24, 2016

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. This may work in stable markets and technologies. How to Miss the Boat – Five Times.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. This may work in stable markets and technologies. How to Miss the Boat – Five Times.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Occam's Razor

JANUARY 28, 2013

Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. or 1345 hrs or 2200 hrs. They deliver delight.

Web 165

Web Design Marketing Security 165

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. However, I think at this point not only is the technology a little bit too nascent to really kind of sink your teeth into. What’s your take on that? David: Absolutely.

Search 45

Search Technical Review SEO Small Business 45

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 59

Marketing SMS Channel Conversion 59

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. More technology. Let's go! Programmatic platforms are a panacea. to deliver display ads. Fewer guesses.

Analytics 60

Analytics Marketing Mobile Audience 60