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Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. More than 10,000 conversions as well as multi-channeldistribution: Yes! Hacks that are: Applied to another marketing channel. Merged with non-marketing channel. Here are top insights from every speaker of this year’s event.
Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distributionchannel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Case studies. Image credit. Case #1 – Appsumo. Image credit.
I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. The rest can be outsourced to wherever (Estonia – Skype; someone mentioned digg above; you can even send this junk to India and get it with questionable quality). Twitter is an excellent distributionchannel for us. (B)
Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Identify and iterate down-funnel levers.
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