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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.

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Welcome To The New Wave Of Opportunities And Startups

Startup Professionals Musings

Existing technologies have been “commoditized” globally. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model. Single-node factories may be home-based with a global market.

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Why a Company Can’t “Be More Like a Startup”

Steve Blank

As more and more companies face disruption from globalization, new technology, and startups that have more capital than the incumbents, the continuing cry from Wall Street investors is, “Why can’t companies be as innovative as startups?”. Tesla – current valuation $50 billion – sells cars directly through its own distribution channel.

Startup 306
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The media world now has its own leader running the largest YouTube multi-channel network startup.

Video 320
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The potential of Mini Apps to disrupt App Distribution as we know it

VC Cafe

App distribution is broken in todays landscape. According to data by Appfigures published on Techcrunch , global consumer spending in mobile apps and games reached $127 billion across the App Store and Google Play in 2024, up 15.7% In addition, global app downloads were down by 2.3%, compared with 2023, reaching nearly 110 billion.