Remove Channel Remove Distribution Remove Intellectual Property
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Customer Relationships answers the question, “How will we create demand and drive it to our channel?”

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How To Find the Right Co-Founders?

Steve Blank

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If For medical devices it might be mechanical engineering, clinical trials, regulatory approval, freedom to operate (intellectual property) and figuring out a reimbursement strategy.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Bypasses intellectual property as not worth the cost. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Easier-to-use’ and other fuzzy terms won’t get any attention.

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. Large companies] win by locking competitors out of their sales channels.

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

If they decide to buy, large companies can: license/acquire intellectual property. These include the product itself, the customer, the distribution channel, revenue model, how to get, keep and grow customers, resources and activities needed to build the business and costs.). Five Types of Innovation to Buy.

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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Bypasses intellectual property as not worth the cost. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Easier-to-use’ and other fuzzy terms won’t get any attention.

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ESADE Business School Commencement Speech

Steve Blank

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.