Remove Channel Remove Distribution Remove Internet
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). But distribution is now unlimited. Much of it already is.

Video 339
article thumbnail

The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. The old brands and distribution channels are dead or dying. Most apparel purchases are now in some way influenced by the internet.

Internet 209
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Look at Viddy & SocialCast. Underbelly.

SEM 379
article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. Distribution costs have, too. 10 signs Internet TV is Ready to Disrupt the Industry.

Video 320
article thumbnail

Direct Vs. Indirect Distribution

YoungUpstarts

Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm. How does this affect your distribution strategy?

article thumbnail

App is Crap (why Apple is bad for your health)

Both Sides of the Table

They were going to bring the Internet to your mobile phones ushering in the era of “m-commerce.&# Gag. It is a channel disguised in business clothing. They were frustrated that despite having the (monopoly) infrastructure that brought you the Internet, the majority of innovation and profits went to Silicon Valley startups.

Flash 326
article thumbnail

Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.

Lean 335