Startup Professionals Musings

APRIL 20, 2011

To get competitive leadership, you can’t be an industry follower. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Build a learning organization that shares your vision and drive. Strategically timid and haphazard marketing.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Version One Ventures

JUNE 13, 2013

It’s the age-old debate among start-up circles: which is more important to the success of a start-up: the strength of the sales/distribution strategy or the quality of the product? To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy. appeared first on Version One Ventures.

Sales 144

Sales Product CTO Hire Sales Cycle 144

Feld Thoughts

JUNE 9, 2021

If you are looking to expand your leadership team or board , are looking for a part-time executive role or board role , or are an investor looking for fractional executives to join your portfolio companies , you should become part of the Bolster network right now. It’s off to a great start. Pick one section each week.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Duct Tape Marketing

FEBRUARY 13, 2024

Crafting Your Leadership Story: Lessons Around the Campfire written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker.

Leadership 88

Leadership Boston Conversion Hosting 88

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. When you and your board agree you’ve found a repeatable and scalable sales model (i.e. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution.

Lean 264

Lean Silicon Valley Startup RSS 264

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Professionals Musings

DECEMBER 27, 2015

Every aspect of every product requires development, testing, manufacturing, marketing, and distribution. Ongoing market leadership requires continuous innovation. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure.

Startup 120

Startup Bandwidth Distribution Agile 120

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Make the chain of communication clear and minimal. Make sure your partnership is flexible.

Small Business 153

Small Business Reputation Partner Distribution 153

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

MAY 9, 2012

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. A good way to think about market segment is by thinking about fishing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Professionals Musings

APRIL 12, 2010

To get competitive leadership, you can’t be an industry follower. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Build a learning organization that shares your vision and drive. Strategically timid and haphazard marketing.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Board Effect

MAY 15, 2024

Creating a culture of engagement is the responsibility of all board members and organization leadership. Limited access to information: Without centralized systems or efficient communication channels, board members may struggle to access timely and relevant information needed for preparation for board meetings and informed decision-making.

Technical Review 98

Technical Review Software Review Government Pennsylvania 98

ConversionXL

DECEMBER 2, 2020

That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. The five lessons below are as valid for action-oriented content as they are for thought leadership, for lengthy ebooks or pithy tweets. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. And if we’re reflective, it’s also one of the most important success criteria for investors, senior executives, tech writers and virtually anybody involved in business leadership.

Technical Review 356

Technical Review Framework Audience Media 356

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners? Creative destruction.

Framework 402

Framework Distribution Channel Leadership 402

YoungUpstarts

MARCH 17, 2013

The theory of resource dependence stipulates that existing customers and shareholders ultimately dictate where funds, manpower and other resources are channeled to. His ideas include creating a different distribution network (consumer electronic stores?),

Technical Review 171

Technical Review Forecast Technology Demand 171

The Startup Magazine

AUGUST 11, 2023

One needs to evaluate their go-to-market strategy, distribution channels, scalability, execution team, and so on at this time. They look for businesses with a novel business plan, proven leadership, and in-depth industry experience to back them.

Seed Stage 148

Seed Stage Technical Review Early Stage Due Diligence 148

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. It’s sometimes called thought leadership content. Create movement-first content to build credibility. They wrote hundreds of articles on the topic.

B2B 133

B2B Marketing SEO Search 133

This is going to be BIG.

FEBRUARY 22, 2010

One thing is for certain — you must have experience dealing with large scale distributed applications. In this role you’ll need to provide mentorship and technical guidance to individual team members as well as get hands-on in helping to maintain and improve on our products.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Pretty cool right?

Analytics 125

Analytics Channel Metrics Web 125

Rob Go

SEPTEMBER 9, 2013

Mass TLC Unconference: Large annual conference put on by the MA Technology Leadership Council. Startup Leadership Program – International mentorship program with over 100 startups participating. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Next major event?

Boston 71

Boston Technical Review Community Cofounder 71

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. The more targeted content relevant to your communities you create on your blog, the easier other distribution platforms will be. More specifically, start with a blog! What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

Startup Professionals Musings

APRIL 26, 2021

Specify a primary customer channel for sales. Today the most common and successful channel for new ventures is online e-commerce. Trying to distribute initially through wholesale and retail, as well as online, is very risky from an investor perspective. Patents are a good place for you to start.

Intellectual Property 332

Intellectual Property Angel Investor Business Model Channel 332

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 154

Channel Analytics Framework Advertising 154

ConversionXL

JANUARY 18, 2022

For established companies, a rebranding effort could involve discovering elements like the values your customers live by and what your leadership team believes in. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

FEBRUARY 22, 2011

A while back I found some great business leadership insights in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Leadership is distributed. Develop new channels? But what does that really mean? Often, this means specializing in a single vertical market or industry.

Startup 233

Startup Leadership Vertical Distribution 233

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I now think that was a mistake. I was simply confused about what a plan was for.

Business Plan 160

Business Plan Silicon Valley RSS Venture Capital 160

Feld Thoughts

JUNE 9, 2021

If you are looking to expand your leadership team or board , are looking for a part-time executive role or board role , or are an investor looking for fractional executives to join your portfolio companies , you should become part of the Bolster network right now. It’s off to a great start. Pick one section each week.

Fractional CTO 70

Fractional CTO Cofounder Startup Lead Investor 70

Berkonomics

JANUARY 16, 2014

Open doors to new distribution channels. Does the potential partner bring specialized knowledge, skills, leadership, or experience that compliments others? Most of the important benefits for partnering include: Combining of complimentary skill sets. Access to new markets. Addition of new services or product lines.

Technical Review 81

Technical Review Due Diligence Exit Strategy Partner 81

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. What’s your quadrant?

Analytics 95

Analytics Framework Metrics Green 95

Startup Professionals Musings

FEBRUARY 17, 2010

A while back I found some great product leadership guidance in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Leadership is distributed. Develop new channels? Tags: entrepreneur secrets tune in leadership business. Should you expand your marketing programs?

Leadership 224

Leadership Vertical Distribution Programming 224

Duct Tape Marketing

MARCH 30, 2023

06:24] Some people in leadership roles may think this is a really ridiculous idea, to mix work and play to be a serious company. Set up a banter channel in, or a shout out channel or both. We have both in your, whether it's Slack or Microsoft Teams, whatever your company uses for internal chats, we have a shout out channel.

Retention 92

Retention Canada Channel Pay to Play 92

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. The Internet works best on Deflationary Economics.

South America 291

South America Colombia Mexico Vertical 291

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., This means more people behind a screen, which means more opportunity across distribution channels. Flexibility is essential for decision making and leadership, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

MAY 1, 2012

A while back I found some great business leadership insights in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Leadership is distributed. Develop new channels? But what does that really mean? Often, this means specializing in a single vertical market or industry.

Distribution 223

Distribution Vertical Leadership Programming 223