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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

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Boost Customer Satisfaction with Salesforce Distributed Marketing

The Startup Magazine

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. Distributed marketing helps businesses fill in this void, especially when they are engaged in marketing across multiple channels.

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Direct Vs. Indirect Distribution

YoungUpstarts

by Jessica Mendiola, Audit Manager at Sensiba San Filippo. Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The media world now has its own leader running the largest YouTube multi-channel network startup.

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What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US.