Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 135

Analytics Vertical Metrics Web 135

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

OCTOBER 22, 2023

Leveraging various content formats and distribution channels ensures that the brand’s message reaches a wider audience, providing opportunities for engagement and conversions. Social media marketing Social media platforms play a pivotal role in the digital marketing arsenal for startups and small businesses.

Small Business 113

Small Business PPC Social Media Marketing 113

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 137

Search Analytics PPC Green 137

Occam's Razor

OCTOBER 24, 2016

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Social ads.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. A data-driven approach to social media marketing. Image source ). By Gagan Mehra. Gary Vaynerchuk.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Using A Data Driven Approach To Social Media Marketing.

Software Review 116

Software Review PPC Analytics Search 116

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC.

Metrics 154

Metrics Analytics Search Channel 154

marketingland.com

JULY 11, 2012

Social Media |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec.

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? We will follow the same pattern, start macro, dig a bit, dig a bit more. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60