ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Cognism previously operated a leads-based paid media model. do those “likes” translate into shares and follows?).

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

bizthoughts.mikelee.org

MARCH 8, 2012

Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

YoungUpstarts

JUNE 6, 2018

Product Development. Using social media, off-the-shelf reports, and virtual focus groups, you can replicate a traditional research effort for a fraction of the cost. Marketing and distribution are recurring costs that you can only trim so far. Once you’re in, huddle with mentors to refine your plan.

CPA 124

CPA Bandwidth Lean Startup 124

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. If you’re managing a team, you’ll likely be distributing duties to team members and supporting them in their roles.

Management 141

Management Marketing Campaign Social Media 141

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

Product 102

Product Marketing Social Media Channel 102

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?)

Marketing 84

Marketing Startup Viral Small Business 84

Up and Running

MARCH 1, 2016

I needed a desk that had features that would give me quick access to a variety of tools; that was large enough for all my mixed media projects; and that was also sturdy enough it could take hammer blows and an occasional brush from a blow torch. What product doesn’t function like people wish it would? What do your friends want?

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Just make sure that at any given time, each person knows what they are responsible for.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 402

Framework Distribution Channel Leadership 402

Startup Professionals Musings

DECEMBER 14, 2015

"If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. Business work should start only after the product is done."

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Startup Lessons Learned

OCTOBER 23, 2013

The dominant channel by which we reach customers is the Internet, whether you''re a small local restaurant on Yelp or a global maker of tissue paper. That''s why the most critical attribute of early-stage product development is the ability to learn quickly. Data-driven business is here today; it''s just not evenly distributed.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Keep core development in-house. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Growth hacking is done best when it begins at the start of product development.

Retention 48

Retention Metrics Acquisition Conversion 48

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He should then bootstrap his product development by using the consulting fees. O-Port Then Raymond McGlamery pitched the O-Port , a guitar and drum accessory company based in Houston, Texas.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He should then bootstrap his product development by using the consulting fees. O-Port Then Raymond McGlamery pitched the O-Port , a guitar and drum accessory company based in Houston, Texas.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Have an account?

Startup 79

Startup Social Media RSS Social Network 79

VC Cafe

AUGUST 30, 2011

s top video publishers including partnerships with NBC, MTV, Fox, and Tremor Media. We identified Innovid as a true technology leader in the industry with unparalleled integration into the distribution channels of video publishers & ad networks.

Advertising 90

Advertising Analytics Video Partner 90

Steve Blank

DECEMBER 8, 2015

For example, Google’s acquisition of Nest (which had customers, revenue and a distribution channel) allowed it to enter the connected home market immediately. In the process of defining the challenges and goals for an Innovation Outpost, a company must understand why these can be addressed in a particular innovation ecosystem.

Silicon Valley 120

Silicon Valley Acquisition Boston Early Stage 120

ConversionXL

SEPTEMBER 22, 2015

Jen Havice , conversion copywriter and founder of Make Mention Media , says lacking objectives can waste your time and your customers’ time: Jen Havice: “I’d say a common problem centers around businesses or organizations not having goals they want to achieve or at least insights they’re looking to gain. Channeling bias.

Customer 48

Customer Software Review Conversion .Net 48

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex.

Metrics 154

Metrics Analytics Search Channel 154

techcrunch.com

OCTOBER 23, 2010

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. Twitter is an excellent distribution channel for us. (B) link] Recommended Links for September 27th | Alex Gamela – Digital Media & Journalism [.] Cant wait for more posts on Techcrunch [link]

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

techcrunch.com

OCTOBER 23, 2010

Sean and Shawn from Napster met in an IRC channel. link] Three Ships Media » MORE Sage Start-Up Advice from Meebo CEO Seth Sternberg [.] More often than not, a startup/company fails because the product developed is not what the marketplace sought. But at the end of the day, it is about a product being accepted.

Cofounder 66

Cofounder Founder Silicon Valley Technical Cofounder 66

ConversionXL

APRIL 3, 2019

The root of the problem is how research gets to the public: Starts with a researcher who’s under pressure to produce stuff that gets traction in media/academic journals. Media continues to stretch claims; bloggers make the problem worse. If these claims were true: Social media would be pure pleasure. Overgeneralizing.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114