Steve Blank

APRIL 3, 2018

Being a domain expert in a technology field rarely makes you competent in commerce. Most great technology startups – Oracle, Microsoft, Apple, Amazon, Tesla – were built by a team led by an entrepreneur. Others join startups to strike out on their own. Lessons Learned. Entrepreneurship is a calling, not a job.

Technical Review 335

Technical Review Entrepreneur Artificial Inteligence Cofounder 335

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

VC Cafe

MARCH 1, 2024

In addition, founders thinking about starting a company can be overwhelmed by choice, as there are so many problems to tackle with technology, but it could be comforting to know that investors are interested in those areas in the first place.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Steve Blank

SEPTEMBER 5, 2018

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Then the cycle repeats with a new set of technologies. But NewTV doesn’t plan on testing these hypotheses.

Lean 335

Lean Burn Rate Startup IPO 335

Up and Running

DECEMBER 25, 2021

A better strategy is to immerse prospective candidates in unusual settings to learn the most about their critical-thinking ability, technological savvy, and interpersonal skills. Give them a real-time problem to tackle if you want to put their technological talents to the test. Create precise candidate profiles and job descriptions.

Hiring 84

Hiring Developer Social Media Mobile 84

YoungUpstarts

JUNE 29, 2020

So, what are the in demand products during this time of pandemic that both budding and seasoned entrepreneurs may want to consider manufacturing or distributing? A smart TV enables you to do social media streaming, gives you access to tons of online workouts, as well as allows you to play games and even create videos. Medical Products.

Demand 173

Demand Product Artificial Inteligence Software Review 173

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

View from Seed

SEPTEMBER 12, 2017

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

ReadWriteStart

JANUARY 25, 2020

Dell – the American multinational computer technology firm had broken the barrier of a million-dollar online sales back in 1994. You can easily integrate this portal with different social media channels. Here, acts such as social media endorsements work best. Social media implants awareness regarding top trends.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

The Startup Magazine

JULY 25, 2024

Effective lead nurturing involves identifying quality leads, personalized communication, educational content marketing, multi-channel nurturing, etc. Analyze information from your website, social media accounts, and other marketing channels to find these leads. How can Technology Help with Lead Nurturing?

Artificial Inteligence 127

Artificial Inteligence Lithuania Social Media Netherlands 127

YoungUpstarts

MAY 5, 2020

Don’t be afraid to ask family, friends, and even social media for any help. The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. Adding value can also mean reimagining your product distribution. Available Financial Assistance.

Small Business 227

Small Business SBA Small Business Administration SEO 227

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. This means regular updates are required to your business plan, marketing message, social media, and website content. These days, new channels appear almost daily, and old ones lose their luster.

Social Media 120

Social Media Technical Review Metrics Channel 120

YoungUpstarts

MARCH 10, 2014

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The idea of putting everyone on a level playing field is central to the American Dream; it is an old idea being applied to a new technology.

Mobile 160

Mobile Application Development Syndicate Syndication 160

The Startup Magazine

MAY 27, 2024

Additionally, designing your self storage facility to accommodate various storage unit sizes and incorporating security and technology essentials is vital. Offline marketing tactics can include advertising in local newspapers or directories, distributing flyers or brochures, and participating in community events.

Security 87

Security Operations Finance Advertising 87

David Teten

JANUARY 11, 2020

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

Startup Professionals Musings

MARCH 25, 2016

Update your technology to reach new customer segments. Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends.

Customer 120

Customer Marketing Social Media Technical Review 120

YoungUpstarts

JUNE 4, 2017

Social media, website, email, live chat, everything adds up to the overall impression customers have with your business. People will expect the have the same level of service and consistent experience regardless of which channel they are using. Show that you value others opinions by having a feedback channel.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Start Up Blog

JUNE 3, 2021

Last week I did a rare keynote for a key regulatory body where I was asked to go deep into technology externalities. For me this would be global implementation of BlockChain based technology. What technology that we currently rely on- do you think is most at risk at becoming redundant? So here they are! The Energy Grid.

Technology 118

Technology Social Media Affiliate Media 118

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Acquisitions.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

APRIL 24, 2019

Pieri now speaks and writes frequently about consumer trends and technologies, design, and entrepreneurship. She’s been featured in numerous media outlets including The New York Times, Wall Street Journal, Forbes, and Fortune. How makers can circumvent the traditional distribution channels. Podcast Transcript.

Product 78

Product SEO New York PR 78

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. ” YouTube takes 45%. but not that this justifies take a 45% revenue share.

Networking 366

Networking Media Distribution Video 366

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Make sure all business processes are documented and integrated.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

Duct Tape Marketing

OCTOBER 12, 2017

Meanwhile, only 1% of those who ended up on the registration page via a referral ended up registering for the event, and it looks like no one who visited the event website via social media purchases a ticket. (In Social media engagement (this is useful during all phases of an event campaign). Registrations sold by registration type.

Campaign 74

Campaign Marketing Social Media Software Review 74

The Startup Magazine

JANUARY 26, 2022

Social Media Integration . Your marketing automation tools must have tight social media integration. This will allow you to quickly and easily post updates from your marketing automation platform directly to your social media profiles. Content Distribution . Lead Scoring and Tracking. Conversion Tracking.

Social Media 173

Social Media Marketing Los Angeles Campaign 173

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Andrew Macarthy wrote about social media use during the Mahabis launch. Product launches are one phase in the product lifecycle. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Brandanew

JULY 15, 2015

The reason I got reminded of it, was a conversation with a brand owner about the great impact he had created for this brand on earned media. While the brand/ products had found organic mentions all over the Internet and who’s who media of their particular industry, the brand itself had little presence on social media or Google.

Social Media 100

Social Media Media Technical Review Internet 100

Hearpreneur

MAY 27, 2018

Whether you’re advertising your product online or through print media, there’s the minimum price you should advertise the product. The core technology was spun out of another company. I then took that technology and was asked to commercialize and build a great team around it. Tell us your story.

Marketing 52

Marketing Technical Review Advertising Entrepreneur 52

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). Marketing: Which channels are they active on?

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

FEBRUARY 12, 2021

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. photo credit: Social Media via photopin (license). Taking care of your social media presence is just as crucial as creating brilliant content for your audience. This post is brought to you by ContentCal.

Social Media 96

Social Media Media Management Social Network 96

Steve Blank

OCTOBER 24, 2016

It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Both Sides of the Table

SEPTEMBER 19, 2011

In Netflix’s case this is their DVD distribution business. But the real threat comes from the change in technologies that rule the old business obsolete. We all predict that technology change will cause obsolescence of previous technologies much more quickly than they actually do. A note for industry.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127