Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. This learning and the measurements and metrics that surround it is what evidence based entrepreneurship is all about and what makes it a powerful tool for entrepreneurs, investors and accelerators.

Early Stage 295

Early Stage Silicon Valley Oregon Technical Review 295

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 158

Software Review Software Small Business Social Media 158

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 92

Channel Acquisition Framework B2B 92

Up and Running

MAY 1, 2014

Milestones and Metrics. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Retail Distribution. Read more ». Marketing and Sales Plan.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale. In addition, churn tends to rise as a company grows. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

NOVEMBER 6, 2017

Things like negotiating distribution channels and partners and how to handle market expansions. Having advanced that curve on the Smart Parka’s design and the Kickstarter funding to help North Aware move to the manufacturing phase, he’s now learning about other issues critical to entrepreneurs.

Founder 189

Founder Pakistan Software Development Software Developers 189

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Change the metric on top of the page to Goal Values and bam!

Analytics 160

Analytics Search Campaign eCommerce 160

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Efficient payment management – In reality, t he admin ensures timely distribution of commission and bonus to the courier delivery personnel.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. The result? What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. In fact, this often becomes the mantra that we live by. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. KISS Metrics – How to Run A/B Tests that Get REAL Results.

API 167

API Viral Startup Retention 167

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. Distribution framework. The team experimented with different thumbnails, title lengths, and CTAs to subscribe to the company channel and watch the next video. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Product distribution or service delivery. Physical products often require access to existing distribution channels. An understanding of cash-flow requirements.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 125

Analytics Channel Metrics Web 125

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. It may be small feature extensions, packaging and distribution that can make your solutions attractive and more competitive for new market segments. Responding to all feedback from reviews is required online and all social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

Hunter Walker

JANUARY 2, 2017

Acquiring F500 company imagines incorporating this product into their existing channels, or even keeping the product and using it as the launching platform for their further digital initiatives (ie they’re essentially purchasing the company to control its roadmap). Next Level: Buying Customers/Revenue/Distribution.

Technical Review 131

Technical Review Cap Table Acquisition Startup 131

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

NOVEMBER 9, 2022

For drag-and-drop speed: Qlik Repurpose your data visuals for multiple channels Conclusion. Let’s look at how to do this through three channels: partners, sales, and product. Then collect data for the related metrics and create visuals. For creative visualizations: Tableau 2. How to use data visualization to accelerate growth.

Marketing 110

Marketing Analytics Channel Social Media 110

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Steve Blank

JUNE 26, 2015

Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.) And we can use Lean Metrics ( Investment Readiness Level and Technology Readiness Levels ) and Lean Portfolio management tools to provide rigor to go/no go funding decisions.

Lean 120

Lean Management Business Model Incubator 120

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

OCTOBER 12, 2017

Through analyzing data like the example above, event marketers can determine what channels are worth focusing on (in this case, organic search) and what channels should be a lower priority (here, social media and referrals). It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 77

Campaign Marketing Social Media Software Review 77

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

crowdSPRING Blog

OCTOBER 28, 2012

Third, have we improved our performance across the key metrics of speed, quality, and efficiency? We offer customer service through a number of channels: email, chat, social media, and phone and we collect and analyze the data from each of these channels. The metrics I mention above are just that – metrics.

Small Business 89

Small Business Customer Startup Software Review 89