ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. The result? What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? In 2002, Elon Musk created Space X.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MAY 8, 2019

The overwhelming majority of ecommerce site visitors are non-purchasers. That makes it even harder to compete with industry behemoths. As reports note , a strong brand is the best way for ecommerce companies to compete with giants like Amazon. Interviews deliver original content and can kick off distribution. Blog posts.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution. Thank you John.

Audience 96

Audience Revenue Distribution Differentiation 96

Startup Professionals Musings

NOVEMBER 9, 2018

Key elements of the value chain include distribution, suppliers, sales channels, and reliance on coopetition. Continually expand your team competency into new areas. Linear non-disruptive thinking may be the way to get started as an entrepreneur, but it won’t get you the big success or the legacy that you crave.

Technology 224

Technology Marketing Non-Compete Leadership 224

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

AUGUST 1, 2014

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 253

Marketing Startup Non-Compete B2C 253

Duct Tape Marketing

DECEMBER 7, 2023

The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. And that kind of notion, think back 30 years ago, that would've been impossible, but now it's a leadership competency we're talking about. We know that diverse teams are better performing than non-diverse teams.

Employee 89

Employee Europe Leadership Technical Review 89

Startup Professionals Musings

MAY 10, 2013

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 255

Startup Non-Compete Channel .Net 255

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

DECEMBER 31, 2013

The hottest startups may not have been in enterprise and business-to-business channels (through companies like Parse, StackMob were acquired and Dropbox is growing like gangbusters), but the big business startup market performed well this year. Startups abounded in every sector. SmartThings. Coin is available to pre-order now for $100.

Startup 60

Startup Cofounder San Francisco Software Review 60

Startup Professionals Musings

APRIL 16, 2012

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 248

Startup Non-Compete Channel .Net 248

Rob Go

SEPTEMBER 9, 2013

MITX : Non-profit trade association hosting many events focused on digital marketing and internet business. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Gridco Systems – Power Distribution Systems (backed by General Catalyst and Northbridge). Next major event?

Boston 71

Boston Technical Review Community Cofounder 71

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Pretty cool right?

Analytics 125

Analytics Channel Metrics Web 125

Startup Professionals Musings

SEPTEMBER 21, 2015

Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. If these elements are not your core competency or “secret sauce,” why not negotiate a sharing partnership? Complementary advantages can expand both markets.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 120

Marketing Non-Compete B2C B2B 120

Up and Running

MARCH 1, 2016

The trick then is figuring out what your exact solution is, and whether or not there will be demand for it on a scale beyond just yourself, or whether or not you’ll be able to compete, if you’re entering an already-flooded market, like the shampoo market. The non-disclosure agreement (NDA). We’ll talk more about this in step three.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Startup Professionals Musings

SEPTEMBER 28, 2010

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 231

Startup Non-Compete Channel .Net 231

View from Seed

MAY 27, 2015

This is about the non-scalable stuff that founders have done to “make things happen” and the “hustle” that actually creates step-function results rather than just wasted effort. On the other hand, we WILL discuss things like these: How did a non-technical founding team actually get a product built? Are we in a tech bubble?

Cofounder 120

Cofounder Non-Compete Early Stage Silicon Valley 120

The Equity Kicker

NOVEMBER 16, 2012

He begins by describing how Napster was a watershed moment for the music industry, making the interesting point that although they won the battle against Napster they went on to lose the war, failing to regain control over even legal channels of music distribution. We are decentralized and mostly non-profit.

Artificial Inteligence 130

Artificial Inteligence Non-Compete Distribution Channel 130

This is going to be BIG.

NOVEMBER 16, 2023

Besides being “busy doing great deals and distributing cash to your LPs”, what are they’re actually doing to make that happen? Since I started coaching investors , especially non-partners and partners at emerging funds, I’ve been asked the same questions in all sorts of ways: “What things should I be doing to be great?”

Non-Compete 97

Non-Compete Cofounder Cap Table Reputation 97

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule. Monthly payouts on Patreon.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

OCTOBER 21, 2014

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. You’ve heard of “Last Click or Last Interaction” and “First Click or First Interaction” and maybe even explored the nuances of “Last Adwords” or “Last Non-Direct” attribution.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JULY 1, 2013

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. I get a whole bunch of cool data, including how much I or my competitors are getting (Volume column), along with the distribution of Paid and Natural for the aforementioned volume of clicks. I understand. Win big.

Search 137

Search Analytics PPC Green 137

Steve Blank

MAY 29, 2019

Instead of students or faculty coming in with their own ideas — we now have them working on societal problems, whether they’re problems for the State Department or the military or non-profits/NGOs, or for the City of Oakland or for energy or the environment, or for anything they’re passionate about.

Incubator 333

Incubator Lean Programming Government 333

VC Cafe

AUGUST 18, 2011

Celeno - Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. 264 and multi-screen, the ICE Video Platform is the clear leader for Every Screen video processing and distribution.

Mobile 113

Mobile Media IP Distribution 113

nikcub.appspot.com

MARCH 8, 2012

Freenode is the network most popular with developers today, especially with open source projects (channels such as #python, #rubyonrails, ##php etc. All of this work will help you in convincing a potential technical co-founder that you have what it takes to do the non-technical work necessary. are full of smart tech people).

Cofounder 40

Cofounder Web Founder South Korea 40

The Next Web

FEBRUARY 6, 2014

There’s an initial high that comes with the launch of a startup’s first product, but it’s quickly followed by the challenge of building more units, finding new distribution channels and coming up with a second product. Now, it’s reached a point where non-techie family members know about them and are using them.

Early Stage 133

Early Stage Startup Cofounder Incubator 133

Austin Startup

MARCH 7, 2021

In 2019 and 2020, we saw hundreds of millions of dollars in non-dilutive funding go to Texas startups, most of which had never worked with the government before. In short, the first wave of internet companies were widely distributed and brought people online (AOL in Virginia, Microsoft in Albuquerque and Seattle, Dell in Austin, etc.)

Texas 90

Texas San Antonio Houston Dallas 90

Bryce Dot VC

JANUARY 5, 2015

It is not a non-profit or “impact” investment vehicle. . And could these types of companies compete, and win, against their traditionally VC funded peers? . Tho we plan to have some in person time required, much of the program content and network is designed to be distributed and online. . Let’s start with what it isn’t.

San Francisco 40

San Francisco Cap Table Non-Compete Distribution 40

Occam's Razor

SEPTEMBER 16, 2008

Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. That's because this can be a non ecommerce metric. "Purchase" Great KPI's for non-ecommerce website. So awesome!

Metrics 124

Metrics Web Non-Compete Analytics 124

Rob Go

MAY 27, 2015

This is about the non-scalable stuff that founders have done to “make things happen” and the “hustle” that actually creates step-function results rather than just wasted effort. On the other hand, we WILL discuss things like these: How did a non-technical founding team actually get a product built? Are we in a tech bubble?

Cofounder 28

Cofounder Non-Compete Early Stage Silicon Valley 28

Rob Go

MAY 27, 2015

This is about the non-scalable stuff that founders have done to “make things happen” and the “hustle” that actually creates step-function results rather than just wasted effort. On the other hand, we WILL discuss things like these: How did a non-technical founding team actually get a product built? Are we in a tech bubble?

Cofounder 28

Cofounder Non-Compete Early Stage Silicon Valley 28

Startup Lessons Learned

APRIL 14, 2009

This approach is fundamentally non-scalable. Because they have no presence in the market, they have to find distribution channels to bring in customers. These salesmen used their insight into what their customers really needed to make the sale and then deliver something of even greater value. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Remember: Engagement is not a metric, its an excuse. ].

Campaign 130

Campaign Analytics Metrics Search 130