Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Others copy the method and the channel grows weary of that tactic and begins to change the rules.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases.

Software Review 355

Software Review Algorithm Global IPO 355

The Startup Magazine

DECEMBER 22, 2020

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. Distributed marketing helps businesses fill in this void, especially when they are engaged in marketing across multiple channels.

Distribution 155

Distribution Customer Marketing Cloud 155

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. hours of TV / day. They read less than 30 minutes.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Startup Professionals Musings

MAY 17, 2020

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Both Sides of the Table

MAY 1, 2014

” Bill Gross, who is one of the Godfathers of the Internet, once told me, “ If you don’t design a product that is 10x better than the competition then you’ll never build anything truly big or amazing.” ” That’s what we’ve set out to build at MakeSpace. 10x the experience.

Technical Review 380

Technical Review Software Review Cofounder CTO Hire 380

Startup Professionals Musings

OCTOBER 6, 2023

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Here investors are looking for feature problems or quality issues on the current product. Make sure all business processes are documented and integrated. Status of the solution.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

OCTOBER 9, 2023

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

VC Cafe

DECEMBER 21, 2024

App distribution is broken in todays landscape. We have a problem with mobile distribution Enter the Alternative Gaming Distribution Centres Telegram Mini Apps are emerging as a potential solution for game developers. Some successful Mini Apps include shopping apps, productivity tools, and multiplayer quiz games.

Technical Review 88

Technical Review 88

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Startup Professionals Musings

APRIL 18, 2021

Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed. If the product is in customer hands, expect some customers to be interviewed. Size of the market.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

JUNE 12, 2022

They have become a by-product of innovation rather than the cause of it: Conglomerates grew from industrialization, not innovation. Many countries have learned to make products cheaper and better. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

TechEmpower

JULY 31, 2023

Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Don’t worry about scaling just yet.

Metrics 260

Metrics Startup Retention Acquisition 260

Steve Blank

APRIL 3, 2018

Until we start giving grades for resiliency, curiosity, agility, resourcefulness, pattern recognition, tenacity and having a passion for products and customers, great grades and successful entrepreneurs have at best a zero correlation (and anecdotal evidence suggests that the correlation may actually be negative.). Lessons Learned.

Technical Review 335

Technical Review Entrepreneur Artificial Inteligence Cofounder 335

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. Why is that? The book profiles markets like those for books.

Media 302

Media South Korea Distribution Technical Review 302

The Startup Magazine

JULY 5, 2020

Content provides useful information about your products and services. In order to compete within your industry, you will need to analyze, create, and distribute content that attracts the right people. Use the multi-channel approach. Aside from that, it also helps draw in potential customers. Set awareness as your initial goal.

Customer 191

Customer Marketing Reputation Software Review 191

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 287

Startup Bandwidth Distribution Agile 287

Steve Blank

SEPTEMBER 16, 2014

While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. If you’re a startup it’s easy to get confused on this step.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Startup Professionals Musings

MAY 4, 2022

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate.

Semantic 342

Semantic Technical Review Retention Distribution 342

Startup Professionals Musings

DECEMBER 20, 2012

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Startup 296

Startup Angel Investor Technical Review Incubator 296

Startup Professionals Musings

NOVEMBER 24, 2013

They have become a by-product of innovation rather than the cause of it: Conglomerates grew from industrialization, not innovation. Many countries have learned to make products cheaper and better. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model.

Entrepreneur 263

Entrepreneur Offshore Merger Technical Review 263

Startup Professionals Musings

DECEMBER 17, 2014

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Bandwidth 262

Bandwidth Distribution Agile Social Media 262

Startup Professionals Musings

JANUARY 18, 2014

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

Startup Professionals Musings

FEBRUARY 12, 2023

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

YoungUpstarts

NOVEMBER 5, 2020

Aside from boosting productivity, this works to prevent viruses and potential data breaches. The mass worry of the pandemic, paired with the subpar security systems that many remote workers are burdened with, has resulted in a myriad of easy targets for those who profit off of the distribution of malware.

Technical Review 246

Technical Review Software Review Security Agile 246

View from Seed

SEPTEMBER 12, 2017

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

The Startup Magazine

JUNE 15, 2023

In today’s rapidly evolving digital landscape, small businesses face the ongoing challenge of streamlining operations, maximizing productivity, and staying competitive. With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives.

Software Review 158

Software Review Software Small Business Social Media 158

Steve Blank

APRIL 23, 2014

Most large companies manage three types of innovation: process innovation (making existing products incrementally better), continuous innovation (building on the strength of the company’s current business model but creating new elements) and disruptive innovation (creating products or services that did not exist before.).

Acquisition 334

Acquisition Intellectual Property Silicon Valley Startup 334

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Smart companies are always looking to make their current products better – and there are many ways to do this.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel. If your product was developed to solve a real-world problem, your ideal customers already exist.

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

AUGUST 13, 2024

Evaluate your current operations, financial stability, and product demand. Ask yourself if you have the capacity to increase production and handle additional sales. Start by identifying potential markets for your products. It should also cover logistics, distribution, and risk management.

Distribution 167

Distribution Technical Review PPC Operations 167

Startup Professionals Musings

SEPTEMBER 9, 2019

They have become a by-product of innovation rather than the cause of it: Conglomerates grew from industrialization, not innovation. Many countries have learned to make products cheaper and better. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model.

Engineer 219

Engineer Entrepreneur Offshore Merger 219

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Process myth: Why building a product leads to failure. Nail the business model.

Startup 245

Startup Angel Investor Technical Review Incubator 245

YoungUpstarts

MAY 5, 2020

Plus, according to the Harvard Business Review, working from home increases productivity by at least 4.4% The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. This is also the perfect opportunity to add value to your products and services.

Small Business 227

Small Business SBA Small Business Administration SEO 227

Startup Professionals Musings

DECEMBER 12, 2014

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate.

Semantic 261

Semantic Technical Review Retention Distribution 261