Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Steve Blanks 30 years of Silicon Valley startup advice. Order Here. Now In Print!

Silicon Valley 170

Silicon Valley Software Review Technical Review RSS 170

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The media world now has its own leader running the largest YouTube multi-channel network startup.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

The Next Web

FEBRUARY 1, 2014

is a venture capitalist investing in Silicon Valley and Singapore. You could then distribute flyers asking potential customers to contact you about the service, and find out how many are interested. The most expensive developers are usually around the Silicon Valley or the East Coast. Eddy Lee, Ph.D,

Web 160

Web Silicon Valley Salary Demand 160

Austin Startup

MARCH 15, 2017

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

JUNE 9, 2011

And the third was a discussion on Silicon Valley: The Next Decade. In my experience, wealth managers often refer experts to their clients and Ankit could position his service through that channel. Lead Generation & Qualification With a Channel Partner. To train a channel, understanding the use cases is crucial.

Silicon Valley 113

Silicon Valley New Jersey Entrepreneur Massachusetts 113

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.

Silicon Valley 159

Silicon Valley RSS California Video 159

Version One Ventures

OCTOBER 31, 2016

Growth hacking and growth teams are so commonplace today, at least inside Silicon Valley, that it’s easy to forget that “growth” (as we know it now) is a relatively new phenomenon. New platforms as distribution tools. For example, Zynga was originally built on top of viral Facebook channels.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) before you ship. The products sold themselves.

Customer Development 246

Customer Development Developer Customer Silicon Valley 246

Steve Blank

OCTOBER 31, 2014

The trap most of them fell into (common almost everywhere): they were reading the blog posts and advice of Silicon Valley-based companies and believing that it uniformly applied to them. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. It doesn’t. Born Global or Die Local.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

JANUARY 21, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Want to be a guest on the show?

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

ReadWriteStart

APRIL 1, 2011

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy , and is author of the Entrepreneur Journeys book series and Vision India 2020.

India 119

India Guerilla Entrepreneur New Zealand 119

Both Sides of the Table

MAY 19, 2010

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

MAY 22, 2009

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. Order Here. Now In Print!

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Steve Blank

APRIL 15, 2016

In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners. My career pretty much mirrors Silicon Valley; because I always wanted to get on the next wave. But coming to Silicon Valley is not nirvana. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

Silicon Valley 143

Silicon Valley California Entrepreneur Cofounder 143

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Austin Startup

OCTOBER 15, 2017

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. Back to the topic of an earlier essay, timing has much to do with monetization.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Steve Blank

OCTOBER 3, 2014

Like all great Silicon Valley companies they started with a technology and guessed who the customers will be. At week six they were trying to figure out their distribution channel ( here ) after another pivot. All teams struggle with finding product/market fit. Massive pivot. They’re almost always wrong.

Lean 281

Lean Silicon Valley Customer Development Incubator 281

Steve Blank

APRIL 15, 2016

In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners. My career pretty much mirrors Silicon Valley; because I always wanted to get on the next wave. But coming to Silicon Valley is not nirvana. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

Silicon Valley 120

Silicon Valley California Entrepreneur Cofounder 120

bizthoughts.mikelee.org

MARCH 8, 2012

If you’re a non-technical entrepreneur in Silicon Valley that’s out of college now, it can be tough to find a technical cofounder. Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. But it’s not hopeless. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Rob Go

SEPTEMBER 9, 2013

Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Gridco Systems – Power Distribution Systems (backed by General Catalyst and Northbridge). Dan Allred – Silicon Valley Bank (@dgallred). Thinking Cup – Popular coffee Shop for the Park Street / Downtown BOS crowd.

Boston 71

Boston Technical Review Community Cofounder 71

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 272

Silicon Valley Product Startup RSS 272

Steve Blank

AUGUST 5, 2010

When I first came to Silicon Valley the world of Venture Capital looked pretty simple. VC’s invested in things that ran on electrons: hardware, software and silicon. Most of the social and mobile channels (YouTube, Facebook, Twitter, iPhone, Android) have emerged in just the past 3-5 years. Here’s why. Lessons Learned.

Lean 266

Lean Internet Silicon Valley Venture Capital 266

Steve Blank

JANUARY 17, 2016

Silicon Valley’s pay-it-forward culture means that others will help when you’re starting up. Looking to create their accelerator/incubator, Wayne and seven other founders rented a Silicon Valley house together one summer. And a company culture and values need to be design and engineered just like the product. .

Silicon Valley 120

Silicon Valley North Carolina Cofounder Entrepreneur 120

Steve Blank

JANUARY 25, 2010

A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. At Stanford, Ann Miura-Ko and I have been working on a simplified Silicon Valley version of this model. What’s the distribution channel. How do we price and position the product?

Agile 335

Agile Startup Silicon Valley Business Model 335

crowdSPRING Blog

NOVEMBER 27, 2012

Almost every possible internet distribution channel has MORE users than ever before – whether it be search, social, mobile, video, local, SMS, email, chat, etc. McClure writes : [I] most certainly take issue with the statement that it’s “harder than ever to build a large audience”… nothing could be further from the truth.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Version One Ventures

AUGUST 7, 2018

The predominant narrative among Silicon Valley start-ups has been: don’t open a second office until you have reached 100+ employees. However, the pressure of sky-high housing costs, salaries and competition for suitable candidates is causing start-ups and investors to rethink their approach to distributed teams. Slack, Zoom).

Silicon Valley 128

Silicon Valley Distribution San Francisco Denver 128

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 237

Silicon Valley RSS Vertical California 237

YoungUpstarts

MAY 26, 2017

Based off the “Pitch then Plan” template originated by Silicon Valley venture capitalist Guy Kawasaki, I believe in creating a strong pitch first and then building a business plan based on it. How you make money, who pays you, your channels of distribution, and your gross margins. This is your value proposition.

Cofounder 185

Cofounder Silicon Valley Forecast Business Plan 185

Ben's Blog

NOVEMBER 15, 2010

In the old days (before the Internet), no technology products were free, because distribution costs made it impossible to offer anything without some commitment from the end customer. Since the introduction of the Internet, many technology products can be distributed for free, and therefore have some free or free trial version.

Customer 71

Customer Technical Review Silicon Valley Internet 71

Steve Blank

APRIL 5, 2010

Students formed teams, came up with a business idea then talked to customers, vendors and sales channel partners to validate their business model. Each week the students had to submit a two-page analysis of the presenting company’s business model, distribution channels, demand creation activities, and engineering.

Silicon Valley 128

Silicon Valley Business Model Customer Development Engineer 128

Steve Blank

JUNE 8, 2009

Sales – What Channel to reach the customer? Each week, as the students learned something new about their particular project (what sales channel they should use, who the customer were, what type of manufacturing was appropriate, etc.) Steve Blanks 30 years of Silicon Valley startup advice. Who are the economic buyers?

Vertical 126

Vertical Silicon Valley RSS Marketing 126

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “Have you used Company x’s product?

Silicon Valley 210

Silicon Valley Startup RSS Customer Development 210

Both Sides of the Table

FEBRUARY 18, 2013

Before this South Korean wonder spread across the globe I had written about a trend in global audiences that exists when the costs of production are nearly zero and the costs of distribution are also nearly free. It was loaded on the channel of Hi I’m Rawn , a long-time YouTuber. think Apple. Then back to work, people!

Video 380

Video Global Audience Distribution 380

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Using your analytics data, you can uncover which channels drive action at each stage of the funnel.

Framework 102

Framework Marketing Acquisition Retention 102