Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. The company was the laughing stock of the Mac market. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Why I was interested was equally obscure.

Silicon Valley 170

Silicon Valley Software Review Technical Review RSS 170

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. The stock market clearly values companies that can deliver disruptive innovation.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

YoungUpstarts

APRIL 30, 2020

In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. Let’s clearly define each trait which will lead to the winning retailers who thrive post-COVID.

America 222

America New York City Technical Review Distribution 222

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. MySpace would liked to have owned YouTube but didn’t have the public stock valuation to purchase them at the price that Google did. AOL was closed, the Internet was open. Google acquired YouTube for $1.65

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

ConversionXL

SEPTEMBER 1, 2020

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Once you have RFM groups, you’ll better understand the distribution of your customers. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

SEPTEMBER 10, 2019

The headline , the URL box, the call-to-action (CTA) button copy , the secondary CTA toward the bottom, even the random stock-photo dude. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing.

Conversion 133

Conversion Technical Review Channel Engineer 133

A Smart Bear: Startups and Marketing for Geeks

AUGUST 18, 2015

They have everything: money, brand, momentum, existing customers, press, product teams, distribution channels, expertise, market insight, analysts, sales offices, product features, and, by definition, a working business model. Watch how fast your stock plummets when Wall Street thinks your future earnings are in jeopardy.

Technical Review 120

Technical Review Valuation Flash Revenue 120

Steve Blank

OCTOBER 24, 2016

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. And an increasing share price becomes the reason for existing.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. And an increasing share price becomes the reason for existing.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. Continuing the obsession with deeper relationships… TBT is a newspaper that’s updated 80k times a day, how does the Recency distribution look like? I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Take Tesla. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

MARCH 14, 2020

Experienced entrepreneurs understand investor expectations of Board representation, preferred stock, and payments based on interim milestones. Marketing programs and distribution channels are required for even the best solutions, with an appropriate and viable rollout and growth strategy. Ask only for the money you can justify.

Due Diligence 308

Due Diligence Intellectual Property Preferred Stock Startup 308

Austin Startup

MARCH 26, 2019

They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

JANUARY 28, 2013

Shows me again if the product is in stock. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The button, in a different color, is easy to find (no hunting expedition!), It says Continue securely. Plus: No videos.

Web 165

Web Design Marketing Security 165

Steve Blank

MAY 20, 2020

Delivery/Distribution Channel innovation. With the stock in our studios I took photos of what could be a potential ‘create-at-home kit.’”. Market on all your channels —Share about your new offering everywhere your audience is, whether that’s your website, email list, or on social media. Market on all your channels.

Small Business 335

Small Business Jordan Green Social Media 335

Startup Professionals Musings

DECEMBER 11, 2022

Experienced entrepreneurs understand investor expectations of Board representation, preferred stock, and payments based on interim milestones. Marketing programs and distribution channels are required for even the best solutions, with an appropriate and viable rollout and growth strategy. Ask only for the money you can justify.

Due Diligence 271

Due Diligence Intellectual Property Entrepreneur Preferred Stock 271

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. If yes, hurray!

Analytics 95

Analytics Framework Metrics Algorithm 95

YoungUpstarts

MAY 9, 2013

If you can’t know exactly how much inventory you need, it’s a good idea to have some “buffer stock” on hand to mitigate shortfalls. Buffer stock is extra inventory a seller maintains to ensure that they do not run out of an item. Sell on Multiple Channels. There are many channels and methods of disposing of obsolete inventory.

Distribution 160

Distribution Sales Cycle Channel Stock 160

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Pick a name for your business. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Both Sides of the Table

JUNE 28, 2011

That makes both of these amazing companies great channels for startups. The larger ones also do more to hold CEO summits, create recruiting databases, set up email distribution lists, create pools of stock options that can be shared across companies, etc. Facebook is a “platform cloud&# provider, too.

Venture Capital 334

Venture Capital Software PHP Open Source 334

www.readwriteweb.com

MARCH 7, 2011

Index vs. Concentrated Investing In the traditional stock market an index is a small sample of the market that represents the stock market as a whole. Dave argues that instead of providing connections you should let founders do 95% of the work and offer support with operational areas of expertise like design, data and distribution.

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

Up and Running

MAY 28, 2015

Every company nowadays has a blog and social media channels, so do it better. Create content that your target users will want to read and share, and distribute it among the audience that you have. These days, the internet rules marketing—and SEO is king. Don’t fall behind: create quality original content.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

SVPG

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Legal wasn't used to distribution via IP enabled devices. The bad news is that the team created some real problems for themselves.

Product 60

Product Technical Review Software Review Engineer 60

The Startup Magazine

JUNE 1, 2021

Naturally, it also needs to be PCI (Payment Card Identity) compliant, and if your B2B offers several SKUs (stock keeping units), your platform needs a well-designed search feature so that your customers can find what they need faster. Personalisation of multiple channel presence. Third-party logistics platform.

B2B 156

B2B eCommerce B2C Database 156

YoungUpstarts

JUNE 25, 2014

I consider these to be ponds because your goal here is to stock the pond with information for when people go fishing for things to do. Your goal is for content to show up in relevant searches by potential customers, so the greater your distribution, the better the odds. Post “Happening This Week” via all social media channels.

Customer 206

Customer Social Media Cofounder Engineer 206

YoungUpstarts

AUGUST 21, 2012

Your access to the distribution channel can provide your partner NPOs with the publicity they need to grow. You might even get the NPO’s message out through your packaging, signage, social media, and distribution channels. It may be a reason why they decide to bring in extra stock and promote your product.

Marketing 213

Marketing Distribution Partner Advertising 213

Hearpreneur

JUNE 18, 2016

Everyone mistakenly thinks of Twitter as a distribution channel for witty snark and links to off-site content. Twitter is evolving to become a more mainstream channel. It’s no longer the darling of early adopters, as many of those super users have moved on to explore new channels. Thanks to Buddy Scalera. #6

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

David Teten

DECEMBER 12, 2017

20 years ago, much of public equity investing was done by mutual funds run by a few smart folks picking stocks. It’s hard to find anyone who says “I just have the magic” in stock picking. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Up and Running

NOVEMBER 4, 2015

Stock photo libraries. Pixabay : Every content producer will need stock photography at some point, it’s just the nature of the game. Write your press release, distribute them via email, and create an easy-to-update press room for your company. You get a knowledge base, multiple support channels, and reporting.

Curation 60

Curation Finder Startup Social Media 60

Up and Running

MARCH 1, 2016

So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. You can do a lot of this research online, but you can also do it in-person.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

YoungUpstarts

SEPTEMBER 16, 2019

E-Learning courses are an emerging trend in the online content distribution industry. In case you are skeptical about your abilities to build a demanded course from scratch and distribute it in a proper manner, we are here to help you believe in yourself. Choose the Platform You Will Use for Distribution.

Developer 113

Developer Distribution Audience Channel 113

YoungUpstarts

MAY 11, 2019

A catalog can be browsed through at leisure and keep customers engaged in a different manner when compared to other marketing channels. Instead of adding all your products in a single issue, distribute your products into smaller sections for different groups of audience. Have Items in Stock. That’s where they go wrong.

Sales 138

Sales Stock Warrant Channel 138

ReadWriteStart

JANUARY 28, 2022

Common stock. The holding of common stock in a company indicates ownership in the corporation. Investors of common stock are eligible for : The choice of the Board of Directors. These characteristics, comparable to those found in the fixed income market, can convert into common stock, call clauses, and other features.

Valuation 108

Valuation Equity Warrant Common Stock 108

Start Up Blog

JANUARY 10, 2014

Rewind back to the pre digital music industry and you’ll remember that record companies would sell their records in any store that would stock it. Sales representatives were judged on the number of distribution points they got their stock into. They used to have to make more stock (records, CDs) to sell.

Media 94

Media Distribution Stock Global 94

Steve Blank

FEBRUARY 3, 2015

These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. It was Krave’s first national stocking order. If you can’t see the slides click here.

North America 120

North America Lean Customer Development Distribution 120