ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Focus on companies outside of your industry or vertical.

Small Business 153

Small Business Reputation Partner Distribution 153

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Tell them how great it’s going to be and see how many pre-orders we can get.”

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) before you ship.

Customer Development 245

Customer Development Developer Customer Silicon Valley 245

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. And we’re growing our sales organization.

South America 291

South America Colombia Mexico Vertical 291

Steve Blank

MAY 22, 2009

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. These two posts were amazing.

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Steve Blank

JULY 2, 2009

You can be an Independent studio or do “work for hire&# (either a revenue share or buy-out model) - If you’re an independent studio you have a set of choices for distribution channel and marketing models. - We understood none of this. More detail in future posts. This post was Twitted by altgate [.]

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I now think that was a mistake. I was simply confused about what a plan was for.

Business Plan 160

Business Plan Silicon Valley RSS Venture Capital 160

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. If yes, hurray!

Analytics 95

Analytics Framework Metrics Green 95

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet?

Vertical 265

Vertical Curation Boston Burn Rate 265

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?

Vertical 126

Vertical Silicon Valley RSS Marketing 126

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 98

Audience Revenue Distribution Differentiation 98

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? They organize around a single market problem and solve it completely with a solution that seems simple to the buyer, by obviously and most importantly handling all the related tasks in one easy step.

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? They organize around a single market problem and solve it completely with a solution that seems simple to the buyer, by obviously and most importantly handling all the related tasks in one easy step.

Leadership 224

Leadership Vertical Distribution Programming 224

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? They organize around a single market problem and solve it completely with a solution that seems simple to the buyer, by obviously and most importantly handling all the related tasks in one easy step.

Distribution 223

Distribution Vertical Leadership Programming 223

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. There is no certainty about a startup on day-one.

Silicon Valley 236

Silicon Valley RSS Vertical California 236

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 271

Silicon Valley Product Startup RSS 271

VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Lightspeed Venture Partners

OCTOBER 5, 2013

Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. The challenge ahead lies in translating this technology + human solution into a product that can be distributed through established sales channels for maximum scale.

Cofounder 167

Cofounder Vertical Algorithm Government 167

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. We found it extremely important not to hide anything behind the curtains.

Social Media 191

Social Media Channel Vertical Partner 191

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Israel Social Network Flash 145

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. Personalisation is a common way for vertically integrated ecommerce companies to differentiate their physical product (e.g.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Occam's Razor

OCTOBER 14, 2014

Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).

Analytics 135

Analytics Vertical Metrics Web 135

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s.

B2C 136

B2C B2B Demand Vertical 136

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. To the boring area of distribution – the area that has been ignored for the past 20 years… Who they sell to.

Australia 93

Australia Distribution Asia Channel 93

Rob Go

AUGUST 21, 2013

Product / Distribution Fit. My friend Brian Balfour wrote a blog post yesterday about emerging distribution channels and how they impact innovation. One point he makes is that in even established vertical, new companies tend to rise on the back of new distribution channels. Seed stage founder heuristics.

Distribution 48

Distribution Founder Product Seed Stage 48