ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Others copy the method and the channel grows weary of that tactic and begins to change the rules. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

The Startup Magazine

MARCH 26, 2024

Embracing Social Media for Real-Time Engagement Social media channels such as Instagram, LinkedIn, and X, formerly known as Twitter, have become essential components of financial PR strategies. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 118

PR Public Relations Social Media Audience 118

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339

Video Technical Review Distribution Aggregator 339

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

VC Cafe

NOVEMBER 11, 2024

This could involve distributing flyers, putting up stickers, or even setting up a booth at a local event. Create viral content: Viral content can help you reach a massive audience in a short amount of time. However, it’s difficult to predict what will go viral, and this strategy is often more luck than skill.

B2C 89

B2C Viral Social Media Community 89

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? This segment should have specific demographics, and the means to buy your product.

Business Model 256

Business Model Distribution Viral Green 256

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 28, 2015

Product distribution or service delivery. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Word-of-mouth marketing is usually just an excuse for no marketing and no money to spend.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Second: channels. We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels.

Viral 71

Viral Matching Syndication Syndicate 71

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it. Your values are defined by what you tolerate.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Professional PR agencies or PR distribution services can help you realize your business plan objectives.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Exhaust the channels that are more repeatable, 5–10x.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 260

Marketing Viral Demand Channel 260

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Customer 250

Customer Marketing Viral Demand 250

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Finalize your channel and marketing strategy. Save your viral campaign and major inventory buildup for later.

Product 137

Product Advisory Board Business Model Cofounder 137