Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. This reveals content types, channels, and possible themes); What kinds of content do you share most often? Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. App Store Fees: For consumer AI applications distributed through mobile app stores, the fees imposed by these platforms can significantly impact profitability and sustainability. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Both Sides of the Table

MAY 19, 2010

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240

Partner New York City Cofounder Syndicate 240

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

The Startup Magazine

MARCH 26, 2024

Embracing Social Media for Real-Time Engagement Social media channels such as Instagram, LinkedIn, and X, formerly known as Twitter, have become essential components of financial PR strategies. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 147

PR Public Relations Social Media Audience 147

Startup Professionals Musings

SEPTEMBER 28, 2015

Product distribution or service delivery. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Word-of-mouth marketing is usually just an excuse for no marketing and no money to spend.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it. Your values are defined by what you tolerate.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

The way content is consumed and created has changed – mobile, itunes, youtube and the convergence of old media (TV, radio, newspapers, magazines) as vehicles to distribute new media, or simply replaced by new media, has everyone scrambling to become multi-disciplinary online media producers. The Infographic. The Mega How-To.

Media 111

Media Audio Video Social Media 111

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Exhaust the channels that are more repeatable, 5–10x.

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. It is not hard to pick New Subscriptions. I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Customer 250

Customer Marketing Viral Demand 250

mashable.com

JANUARY 23, 2012

In most states, an LLC or Corporation must settle its debts before any distributions can be made to members. After debts have been paid, the remaining assets and cash reserves should be distributed to the owners/members in proportion to ownership interest. Again, no assets can be distributed until all debts have been settled.

LLC 68

LLC Technical Review Social Media Startup 68

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

mashable.com

SEPTEMBER 12, 2011

Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! startupcto

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 260

Marketing Viral Demand Channel 260