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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 234
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) I realized we were trying to conform to a lecture order optimized for web, mobile, hardware.

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4 steps to starting a Web business without knowing a thing about coding

The Next Web

So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. A quick example would be OpenTable, a Web service and app that lists the best restaurants in your area and makes reservations for you. Eddy Lee, Ph.D, is a venture capitalist investing in Silicon Valley and Singapore.

Web 160
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How To Find the Right Co-Founders?

Steve Blank

“After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If But what about for us, a consumer hardware hardware company?

Cofounder 335
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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260
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AI, Blockchain, Web 2.0, and Self Driving Cars

View from Seed

The most common analogies I’ve been considering with the current wave of generative AI are blockchain, self-driving cars, and Web 2.0. And both founders and investors are grappling with similar questions that were top of mind during early Web 2.0: Is there a means of efficient distribution amidst the noise?

Web 168