Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Remember the two questions above.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 137

Search Analytics PPC Green 137

Up and Running

FEBRUARY 18, 2021

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. You need to continuously test your campaigns, ads and ad groups, keywords, and landing pages to optimize your PPC (Pay Per Click) strategy and keep your costs as low as possible.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Competition (who comes up first consistently, ppc and organic). Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. If yes, download it. Download some competitor offerings.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 99

Marketing Affiliate Channel Software Review 99

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

crowdSPRING Blog

OCTOBER 10, 2018

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Landing pages can collect leads, motivate downloads and/or generate sales. Since this is a unique channel, talk like you would with a friend.

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? sale, sign-up, or download) compared to the total number of visits.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

There are many different channels now – attribution is the real b h. Different channels make it harder, sure, but it’s table stakes to compete at a high level these days.”. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Download the report” is easy to understand.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. There's a Paid Search micro-ecosystem you can download at the end of this post.)

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. Specifically, I’m suggesting that you don’t get started with a subscription SAAS model. Getting those initial early sales is a big win.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

ConversionXL

FEBRUARY 19, 2016

Twitter followers, downloads, page views – they mean nothing if people aren’t converting and paying you. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Also note that often, organic traffic is one of the highest converting channels. Image Source.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. Do you think that today, the world we live in today, everybody should have a YouTube channel. And PPC gets to just be like, Hey, we're over here making money. This is John Jantsch.

SEO 89

SEO Technical Review Viral Video 89

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. Additional: When you download this report, one column might display incorrectly. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance.

Analytics 48

Analytics Customer PPC Metrics 48

Duct Tape Marketing

AUGUST 10, 2017

You might not have a lot of people filling out your contact form, but you might get people downloading this free pdf that you put out there. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: -of reducing PPC is impacting organic? We call them micro goals, or just steps along the way. Yeah absolutely.

Minneapolis 44

Minneapolis Analytics Software Review PPC 44

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above. I love this report.

Analytics 60

Analytics Metrics Technical Review Channel 60

The Next Web

JANUARY 26, 2014

After downloading the Mailbox app you’d be told exactly which number you were in the queue (inevitably some crazy high number). Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out. Why do I know this? This tactic was made famous by Mailbox.

Thailand 167

Thailand Social Network PPC Singapore 167

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. Specifically, I’m suggesting that you don’t get started with a subscription SAAS model. Getting those initial early sales is a big win.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

YoungUpstarts

APRIL 26, 2016

There is a multitude of marketing channels available to entrepreneurs. If you are on a tight budget, then you may have to limit your marketing efforts to a few channels such as PPC and email advertising. The My Own Business Institute of Santa Clara University offers a free business template, which is available for download here.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 146

Analytics Metrics API Web 146

crowdSPRING Blog

MAY 19, 2013

Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money. As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing.

Small Business 96

Small Business Social Media Marketing Lean 96

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

sharkseo.com

NOVEMBER 29, 2010

It meant free advertising for the company, it made them look good, it was an interesting enough idea that they might have potentially picked up natural links anyway and each widget included a link back to the “download this widget&# page on their site. (I If you’re keen to make your product embeddable, consider making it sharable, too.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. A “quick pivot” to ABM isn’t realistic.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

OCTOBER 19, 2010

Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. Here's a free guide – 26 pages – to use the website optimizer optimally: PDF Download: The Techie Guide to Google Website Optimizer. and Google provide world class web analytics tools for free.

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

OCTOBER 13, 2020

For example, the Contact Us link at the bottom of the LabTech ebook landing page , doesn’t increase the chances of more visitors downloading the ebook. Using PPC marketing to promote your landing pages means spending money for every visitor that clicks your ad. Not only do navigation links distract visitors from the conversion goal.

South Africa 112

South Africa Social Media Conversion Africa 112

The Startup Magazine

SEPTEMBER 5, 2017

PPC, Adroll or Google Adword campaigns. Downloadable content. #3: Announcements in social media, newsletters and all client communication channels. Examples of executional marketing items include: Ongoing social media posts. Targetted Eblasts about company news or timely offers. Monthly or quarterly newsletters.

Marketing 76

Marketing Social Media Campaign United States 76

Hearpreneur

APRIL 22, 2020

While finishing seminary, I had also started my little PPC Marketing agency aptly (and boringly) named K.E. Thanks to Kirk Williams, ZATO PPC Marketing ! #15- I named my company RVBlogger and use my company name for my website, YouTube channel, and social media platforms. Creative, after my wife and I (our initials). Go figure!

Naming 133

Naming Nepal Entrepreneur LLC 133

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Or apply for a trial, or download a trial product. The top three things your business is working on are unique.

Analytics 124

Analytics Web Acquisition Metrics 124

Entrepreneurs-Journey.com by Yaro Starak

MARCH 27, 2010

With so many advertising channels on the net, you can test any idea easily and extremely fast using PPC or even posting on a blog, like I did. You can download the full e-book completely free until the end of April, from my blog: MyBusinessTips.org/business-breakup-book. But this is only the first part of the strategy.

Audience 99

Audience Internet Restful Demand 99

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. All that said, a mobile app can be a transformative channel for an ecommerce business. But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps.

eCommerce 60

eCommerce Mobile Developer Retention 60