Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 235

Marketing SEM Startup Viral 235

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. Build, manage, and measure campaigns —across all channels — faster and easier.

Technical Review 96

Technical Review Demand Cofounder Video 96

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. Build Employee Software. Posted by Philippe Botteri.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 146

Marketing SEM Viral Social Media 146

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

APRIL 26, 2016

Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Does this mean retailers shouldn’t create native mobile apps? Absolutely not.

Mobile 100

Mobile Web SEM Affiliate 100

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. However, this is not the case.

San Francisco 68

San Francisco Lean Retention SEM 68

VC Cafe

DECEMBER 15, 2011

With BlazeMeter, the user gains complete control over all their testing resources without the need for downloads, training or external sources (i.e. Our marketing efforts are focused on content marketing and SEM. Some of our paying customers include banks, government agencies, TV channels, online newspapers, gaming and more.

Cloud 106

Cloud Israel North America EC2 106

ConversionXL

JANUARY 21, 2021

Here’s how Ash Read, editorial director at Buffer , suggests stepping into professional growth as a marketer: Try to form habits around whatever discipline of marketing you’re most excited about: If you’re into video, download some stock footage and start editing it.

Marketing 163

Marketing SEO Video Analytics 163

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. .   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. .   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. .   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

ConversionXL

JULY 19, 2016

Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. In that sense, keeping things simple might actually lead to a better end result because you are able to include more teams/channels in your campaign. Bonus Tips for Your List Cleanup. Retarget the Cleaned Up Emails.

Email 48

Email Campaign Metrics SEM 48

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Are you reaching the right audience? Who is looking at your content? image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100