Channel Download Viral 
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Content goes global (of Maker Studios 4.4
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YoungUpstarts
SEPTEMBER 15, 2011
The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over one billion apps downloaded to date. Over three million daily downloads. Approximately 3,000 apps available for PlayBook.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through affiliate deals?
The Next Web
DECEMBER 4, 2013
The process is especially tricky before you’re ready to distribute your final product, but teaser videos, downloadable PDFs and other digital content provide options for social sharing long before a product’s ship date. With an innovative product in the consumer payment space, the company had viral-ready content. Target influencers.
VC Cafe
NOVEMBER 2, 2019
You can read more about the methodology here and download a high res PDF here. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Source: The SaaS Napkin. Consumer apps and services.
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.
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