Up and Running

OCTOBER 29, 2019

Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season! Offer gift certificates.

Sales 92

Sales Customer Campaign Stock 92

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

Up and Running

SEPTEMBER 17, 2020

Review your financial statements and forecasts to determine where a new website fits into your budget. Since you’re not an eCommerce platform or retailer, you probably don’t need specific product pages or categories. You may want a section to highlight employees, ingredient sourcing, your social channels, or even a blog.

Technical Review 95

Technical Review Software Review Social Media eCommerce 95

ConversionXL

SEPTEMBER 10, 2018

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #4: One-off marketing. Okay, let’s get into it.

Metrics 132

Metrics Campaign Channel Advertising 132

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Partner 240

Partner New York City Cofounder Syndicate 240

Women Entrepreneurs Can

AUGUST 9, 2024

Ecommerce has revolutionized the way we shop and conduct business, becoming an integral part of the global economy. The United States stands at the forefront of this transformation, boasting a staggering 14 million ecommerce sites. Researching Your Market Understanding your market is vital for ecommerce success.

eCommerce 40

eCommerce Software Review Social Media Demand 40

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 25, 2016

For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). So, how exactly are marketers personalizing their sites? Most marketers have content personalization, not user experience personalization. What Is Web Personalization?

Web 48

Web Software Review Jordan Technical Review 48

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Forecasted recovery date. Sales pipeline/forecast.

South Korea 335

South Korea Salary Business Model China 335

Up and Running

MAY 6, 2015

Website Tips: Jonathan: Peter, what we’re going to do each week is a new guest will come on and give us a quick tip about anyone of their areas of expertise, so today we have John who’s our eCommerce guy at Palo Alto and he’s going to give us some tips. The marketing team wants this video. John, welcome to the show.

SBA 60

SBA Technical Review Software Review Small Business 60

VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

B2C 141

B2C Technical Review Startup Retention 141

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel.

Analytics 135

Analytics Vertical Metrics Web 135

Up and Running

MAY 23, 2016

A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

NOVEMBER 16, 2020

eCommerce as an industry has grown quite a lot during this time, specifically within the Food & Drinks, Health & Fitness, Home & Garden, and Beauty segments. Marketing is no exception, with many in-person events and business conferences being canceled, marketers are forced to adapt their digital marketing strategy.

Channel 110

Channel Marketing Social Media Affiliate 110

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. Do you need your PR & Marketing team to get this done? It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. So if your product is not getting a decent amount (or any) traffic, then it’s worth looking at your marketing strategy before changing the focus and strategy of your entire company!

Technical Review 157

Technical Review Architecture Revenue Channel 157

ConversionXL

APRIL 23, 2019

As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. Teams are often built around channels instead of journeys. We’ve previously written about Voice of Customer (VoC) data in the context of copywriting: word-for-word translations of qualitative feedback into marketing copy. Siloed teams.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Up and Running

APRIL 23, 2018

Taking classes in marketing, design, textiles, or business is always a benefit in the clothing industry. These days, ecommerce is the best place to start. Building a functioning ecommerce website can be ridiculously easy these days—and cheap. How to market it right. Online marketing.

eCommerce 90

eCommerce Design Social Media Cost 90

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). The best option is to hire a statistician with experience in data modeling and forecasting. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

NOVEMBER 15, 2010

Starting points for gaps in your online marketing efforts. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Consider the above as broad guidelines, again based on my online marketing experience. How's yours?

Web 140

Web Analytics eCommerce Campaign 140

ConversionXL

JULY 17, 2015

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. Peep: All right, so on the eCommerce side, lots of different types of pages. Peep: Perfect.

Video 48

Video Mobile Conversion Audience 48

Steve Blank

MAY 17, 2022

An AI can provide recommendations based on user behaviors used in ecommerce to provide accurate suggestions of products to users for future purchases based on their shopping history. As more AI moves to the edge, the Edge AI accelerator market is segmenting into high-end chips for camera-based systems and low-power chips for simple sensors.

Artificial Inteligence 425

Artificial Inteligence Software Review Algorithm Technical Review 425

ConversionXL

APRIL 3, 2019

digital analytics, market research). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Product and marketing teams should be involved. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

OCTOBER 4, 2018

Which questions can marketers answer with predictive analytics? In digital marketing, Phillips outlined myriad use cases for predictive analytics, including the capability to predict: which advertising will be most effective—however you define effective. Not surprisingly, the market is shifting. Let’s take a look.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131