Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So here are some more details …. The first input is CAC. Customer acquisition cost. That bit is easy. Payback Period!!!”

Metrics 150

Metrics Cost Acquisition Startup 150

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. eCommerce is different than free consumer apps, games are on a league of their own, etc. 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Real-time reporting can also help large ecommerce companies manage their products.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? For example: If you had brick and mortar locations, how much can you pivot to Ecommerce (for basics), so customers can acquire goods without having to leave the house? How can you shift focus to customer retention versus acquisition?

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. Customer retention rate; New customer stickiness. Customer retention rate. Not many are doing it. RFM distribution.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. By first product bought.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 5, 2021

Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. Let’s say you’re an ecommerce brand that runs Facebook Ads to retarget website visitors and new customers. Conversion & retention. The same treatment applies to retention.

Software Review 143

Software Review Technical Review San Diego Retention 143

Up and Running

JUNE 28, 2017

Over the past decade, ecommerce has enjoyed explosive growth. Here are four ways that service merchants can adapt the ecommerce model to fit their specific needs: 1. Where they can learn from the ecommerce approach is using those reviews to their advantage by proactively collecting and promoting them. Reward loyal customers.

Software Review 92

Software Review eCommerce Technical Review New York City 92

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered.

Startup 124

Startup Retention Cloud Affiliate 124

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Analytics 143

Analytics Metrics Mobile DC 143

Austin Startup

OCTOBER 24, 2017

The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b Spoiler : user retention and conversion are hard. Retention The scary reverse-hockey stick chart shows up in this report, too. On the other side, though, ugh.

Retention 48

Retention Conversion Hockey Stick eCommerce 48

ConversionXL

AUGUST 24, 2015

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.

Retention 48

Retention Customer Software Review Technical Review 48

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Hearpreneur

JUNE 16, 2023

So a recession will have more companies focused on retention to optimize their budgets. With the rise of e-commerce, mobile marketing, and the continued expansion of digital channels, businesses have been investing more in marketing efforts to reach and engage their target audiences. And this is where corporate gifting is pivotal.

Artificial Inteligence 86

Artificial Inteligence Entrepreneur Retention Technical Review 86

Hearpreneur

DECEMBER 28, 2022

Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. I can create a simple landing page or even an eCommerce store that is already built and I just have to fill in the details. 20- Client retention.

Social Media 124

Social Media Entrepreneur Retention Finance 124

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Ecommerce stores should still run sales. Retention of agency services for manual work that could be automated. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Women Entrepreneurs Can

MARCH 11, 2019

This is very important, especially in the ecommerce market that’s becoming increasingly competitive and overcrowded. That’s why ecommerce businesses must step up their game to ensure customer satisfaction. That being said, here are a few effective practices for maximizing your ecommerce customer service.

eCommerce 40

eCommerce Customer Technical Review Channel 40

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. week, month, year).

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The digital analytics metrics you need to know.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

FEBRUARY 27, 2019

Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). This monthly transactional email from Convertkit.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. There are many different channels now – attribution is the real b h. Different channels make it harder, sure, but it’s table stakes to compete at a high level these days.”. Are Linear Funnels a Thing of the Past?

Analytics 78

Analytics Metrics Channel Software Review 78

Austin Startup

MARCH 26, 2019

They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. How do you build an audience? Getting results is hard. Competition is intense.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass).

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 28, 2019

In this episode of The Pe:p Show, Austin Brawner from Brand Growth Experts discusses if your ecommerce business should sell on Amazon or take a chance growing your brand and services away from the ecommerce giant. Subscribe to our YouTube Channel. The post Sell on Amazon: Go solo or join the ecommerce giant?

eCommerce 91

eCommerce Retention Austin Acquisition 91