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So the alternative of a global currency will emerge. Probably as a function of the gold standard (global price of gold as the trading valuation mechanism) with some form of digital instant and unseen conversion from our home currency into some quantum derived from gold. Brands can’t be a-political, they need to stand for something.
Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Let's go back to our table, and global oil consumption. China, South Africa, Egypt. Makes me mad.
And social media frequently makes news, including when it accelerated the uprising in Egypt this year. Just about every cell phone can record video, take photos, and upload it all to the Internet, turning every Twitter stream into a potential 24 hour news channel. Ethan Zuckerman: Listening to global voices.
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