The Equity Kicker

JULY 14, 2014

This slide stood out for me: Looking at the massive year on year increases in most of these metrics I’m reminded of some wise words from Jeff Bezos. In around 2002 I was stuck in my hotel room in Egypt due to food poisoning and the only English TV available was an American business channel. I forget which it was.

Egypt 145

Egypt Internet Metrics Hosting 145

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! China, South Africa, Egypt.

Analytics 145

Analytics Sierra Leone Channel Conversion 145