A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1
Steve Blank
MARCH 8, 2011
Startups, are not about executing a plan where the product, customers, channel are known. Each team gave each professor a three-minute elevator pitch for their idea, and we let them know if it was good enough for the class. We were positing that 20 years of teaching “how to write a business plan” might be obsolete.
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