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Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Conclusion. The good news?
The rest can be outsourced to wherever (Estonia – Skype; someone mentioned digg above; you can even send this junk to India and get it with questionable quality). Twitter is an excellent distribution channel for us. (B) Alex The critical stuff MUST be done in-the-house. So, the guy is BS-ting you, people.
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