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The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. I just added more advertising until I combined multiple channels of income and generated some good return that way. You can do all of these things or some of these things. It’s entirely up to you.
My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Always focus on the complete journey!
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