Channel Finder Viral 
Occam's Razor
JUNE 11, 2014
From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. We will look at many different examples.
mashable.com
MARCH 7, 2011
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VC Cafe
NOVEMBER 2, 2010
They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. B y definition, early stage startups don’t have lots of money and resources.
Duct Tape Marketing
NOVEMBER 21, 2018
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. How do you, in the vein of how great leaders create connection in the age of isolation, how do you do that with the realization the social media is an important channel? Tell us about that.
Duct Tape Marketing
SEPTEMBER 13, 2018
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. How do you, in the vein of how great leaders create connection in the age of isolation, how do you do that with the realization the social media is an important channel? Tell us about that.
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