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Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Other types of users?
Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Other types of users?
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a FractionalCTO to help navigate the critical early stage of development. What channels will you use (e.g., Ads, Viral/Social, SEO)? What about other kinds of viral outreach? How do you make your money?
This is especially true when it comes to tech companies hiring the wrong chieftechnologyofficer. Today, CTOs are multi-taskers that aren’t just coders locked in some basement — they play a vital role in a tech company’s strategic plan and growth. ); // Welcome to Mashable! Colin Wright , Ebookling.
Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The SaaS test balloons helped gauge the potential traction on social media and other channels.
Paige Craig: Adrenaline-junkie Paige Craig is a former marine and intelligence consultant who’s now a prolific angel investor and startup advisor based out of Los Angeles. Ted Serbinski: Angel investor Ted Serbinski sold his startup MothersClick to Lifetime in 2008 and joined the cable network as CTO of the ParentsClick Network.
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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