Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

YoungUpstarts

AUGUST 26, 2014

In order to get the most from gamification in professional context, it’s best to employ game designers, who provide frameworks that ensure the efficiency of gamification. If you’d like to see how a professionally developed gamification framework looks like, check this one created by Yu-Kai Chou called Octalysis.

Management 215

Management Technical Review Framework Design 215

Occam's Razor

JULY 24, 2018

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum. No point in fooling yourself.

Analytics 95

Analytics Framework Metrics Green 95

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. A good plan is a written one, approved by all key players, which maps out all activities and provides a framework for leaders and team members to follow. Make sure they match before you commit.

Metrics 271

Metrics Technical Review Leadership Framework 271

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Market penetration is the least risky and diversification is the riskiest strategy.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Reply Andrew , on November 3, 2009 at 3:46 pm Said: Great post Steve — this puts a great framework around what I’ve been thinking through with my current startup.

Lean 263

Lean Silicon Valley Startup RSS 263

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

APRIL 20, 2013

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. A good plan is a written one, approved by all key players, which maps out all activities and provides a framework for leaders and team members to follow. Make sure they match before you commit.

Startup 253

Startup Metrics Technical Review Leadership 253

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. While we were going to teach theory and frameworks, these students were going to get a hands-on experience in how to start a new company. Or was the business model/customer development framework just smoke, mirror and B.S.?

Lean 307

Lean Business Model Customer Development Guinea 307

YoungUpstarts

SEPTEMBER 12, 2017

Drupal’s integration capabilities help the website to serve as a central content management system integrating with other social media channels. Drupal was developed as a CMS but with time it has been evolved into a framework which fulfills the needs and overcomes the challenges of enterprises. Bottom Line.

India 191

India XML Architecture Distribution 191

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Steve Blank

NOVEMBER 4, 2013

The framework of the class looks like this: Life Science/Health Care is not a single Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) We’ve recorded these panels for each part of the business model canvas. One of the reasons I teach is because of how much I learn.

Lean 266

Lean Customer Business Model Customer Development 266

YoungUpstarts

OCTOBER 13, 2013

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

Technical Review 187

Technical Review Software Review Customer Social Media 187

The Startup Magazine

SEPTEMBER 2, 2021

A good manager needs to stay on top of accounting, collect HOA fees, and maintain open communication channels for their community. By largely automating and storing important documents within a software framework, you can retrieve/reference them quickly. Either way, some of your responsibility now entails addressing various HOA issues.

Management 155

Management Software Review Technical Review Software 155

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Marketing Podcast with Liz Lathan.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

SEPTEMBER 18, 2024

Debbie’s SMART Marketing framework: Strategy, Marketing Automation, Analytics, Resources, and Technology. have a smart, maybe your business as well, living smart, smart marketing framework. Debbie Howard (17:54.434) You know, every marketing channel in our industry drives people to the website. denotes smart or marketing.

Marketing 89

Marketing Technical Review Differentiation Sales 89

SoCal CTO

JUNE 9, 2010

&# The classic framework for analyzing a firm’s strategic position is Michael Porter’s Five Forces. Facebook, Zynga, and buyer-supplier hold up - Chris Dixon , May 8, 2010 The brewing fight between Facebook and Zynga is what is known in economic strategy circles as “buyer-supplier hold up.&# Yep, that sounds lowly.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

Steve Blank

MAY 6, 2015

But it lacked a framework for testing all commercialization hypotheses outside of the building. Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) distribution channels to reach customers and offer them the value proposition. customer relationships to create demand.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Let’s look at each stage of the framework and how to use it to drive and measure growth. Image source. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. Two things I love a lot: 1.

Analytics 156

Analytics Marketing Social Media Technical Review 156

The Startup Magazine

AUGUST 28, 2019

His team also understands that none of the current blockchain implementations are tackling the problems and their solutions that would work within the current business frameworks. Will they accept an open-source state channel? Most companies use advanced channels on blockchains. But why isn’t this happening?

Open Source 97

Open Source CTO Hire Fractional CTO Algorithm 97

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. ICE is a simple prioritization framework. The ICE framework prioritizes tests based on Impact, Confidence, and Ease (of implementation): Another popular prioritization framework is PIE. The PXL framework is a variation of ICE. Siloed teams. Data traps.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Multi-channel measurement and optimization.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

OCTOBER 4, 2015

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Overall, the book is a useful guide to companies keen to incorporate CRM approaches to their social media channels. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Marketers like to work with frameworks. That’s the dream—but it’s nearly impossible to do with 100% accuracy.

B2B 131

B2B Marketing Analytics Campaign 131

YoungUpstarts

APRIL 29, 2014

Their Happiness Heroes got into action in minutes, and posted real time updates on all of their official channels. You may not own something as mission critical as Google’s Apps or Gmail, but it pays to invest in frameworks like ITIL and tools like Service Desks that make sure things are in control when something goes haywire.

Security 174

Security Engineer PR Framework 174

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion. What are its use cases? Conclusion.

B2B 94

B2B Marketing Curation PPC 94

Startup Lessons Learned

OCTOBER 16, 2017

We have so many ways of getting information today, and I would really appreciate you using any channel you feel comfortable with to tell your friends and colleagues about The Startup Way. link] 
 • The #LeanStartup has grown up to become The #StartupWay, w/innovation framework for orgs of every size. People like you.

Software Review 129

Software Review Startup United States Framework 129

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

The Startup Magazine

DECEMBER 22, 2020

Distributed marketing helps businesses fill in this void, especially when they are engaged in marketing across multiple channels. Along with the above, this general framework does not alter how the company communicates with the customer. In most cases, customers might feel they are interacting with two different companies.

Distribution 161

Distribution Customer Marketing Cloud 161