Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Market penetration is the least risky and diversification is the riskiest strategy.

Marketing 115

Marketing Framework Metrics Channel 115

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Image source. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. You are on your way to measuring online impact of your offline channel! [I Bonus Tip : Another great strategy is to use the same coupon code between your channels.

Analytics 122

Analytics Campaign Maldives Software Review 122

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. KISS Metrics – How to Run A/B Tests that Get REAL Results.

API 167

API Viral Startup Retention 167

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. Awesome, right? #3. How smart is their digital marketing strategy?

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. ICE is a simple prioritization framework. The PIE framework prioritizes tests based on Potential, Importance, and Ease (of implementation). Siloed teams. Data traps.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Marketers like to work with frameworks.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

crowdSPRING Blog

APRIL 30, 2019

How you can put this lean marketing framework to work in your business? You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. Be sure that you maintain consistent brand identity across all marketing channels.

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 95

Software Review Marketing Metrics Analytics 95

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

FEBRUARY 25, 2013

Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. Multi-channel attribution modeling is not easy. The first thing you'll notice is that you can do this exercise in layers. You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A

Analytics 131

Analytics Mobile Framework Conversion 131

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Steve Blank

JUNE 26, 2015

Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.) And we can use Lean Metrics ( Investment Readiness Level and Technology Readiness Levels ) and Lean Portfolio management tools to provide rigor to go/no go funding decisions. Get to Yes.

Lean 120

Lean Management Business Model Incubator 120

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) And unlike all others, this channel has the word social in it! That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

APRIL 13, 2017

There’s lot of overlap, but what it comes down to is metrics and goals. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.”. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 157

Metrics Marketing Analytics Channel 157

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 357

Social Media Framework Partner Metrics 357

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Improve the efficacy of your email marketing by analysing metrics like open and click rates and conversions.

Channel 158

Channel Social Media Marketing PPC 158