ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

JUNE 4, 2024

This framework helps in creating clear and attainable objectives. These channels offer cost-effective ways to engage with customers. Vision Statement: Your vision statement should encapsulate your business’s long-term aspirations. It’s the big picture of where you see your company in the future.

Technical Review 146

Technical Review Agile Audience Employee 146

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. So for our email campaign analysis let’s look at metrics using that framework. Your website data. Get people to read them.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. You got to love a framework. Everything is layout.

Exit Strategy 59

Exit Strategy Retention Employee Programming 59

ConversionXL

JULY 16, 2021

This strengthens brand loyalty and drives customer retention. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Ask questions with a Jobs-to-Be-Done (JTBD) framework in mind. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Board Effect

OCTOBER 20, 2023

Communication Challenges: Ensuring secure communication channels are used for sharing sensitive information with board members, especially when they are not on-site Data Retention and Destruction: Ensuring board members are familiar with data retention and destruction policies, and that they adhere to them.

Software Review 52

Software Review Software Technical Review Management 52

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. But I, you're right.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. Your landing page is the make or break of these efforts. stars across 600k+ ratings).

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

MAY 1, 2023

One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.

Marketing 96

Marketing ChatGPT Framework Technical Review 96

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. 12:05] It’s hard to track ROI for customer experience. Dan Gingiss (07:46): Sure.

Customer 101

Customer Technical Review Social Media Green 101

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

mashable.com

NOVEMBER 3, 2010

“I pre-stage my investments by developing my own ideas of great business models & frameworks — when I meet a founder doing something similar I can make a quick decision,&# says Craig. Flash vs. HTML5: The "Pong" Version 37Signals Creates iPad-Only Web App An Open Source, HTML5 Framework for i.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So that was the key thing.

Community 68

Community Kuwait Cofounder Bootstrapping 68

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), For example, in a year, do you think you can increase your retention by 30%? To do that, we use prioritization frameworks.

Marketing 48

Marketing Distribution Retention eCommerce 48

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Using frameworks such as the STAR and Lewis Lin ’s CIRCLES methods are highly recommended. Don’t generalize your experience. SO, YOU’RE HIRED! Be careful, though!

Management 85

Management Product Technical Review Software Review 85

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Silicon Valley 20

Up and Running

NOVEMBER 13, 2020

A study by the Aberdeen Group revealed that businesses and brands that offered a consistent digital customer experience across several channels saw 89% of their customers return to them. Yet another study by Exolevel found that 89% of customers expect to have the option to shop for products through any channel they find convenient.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

Steve Blank

DECEMBER 28, 2020

But it pays off in enabling much better engagement and retention. Instructors would care most about effective communication with students (not tools, or frameworks but quality of the engagement with students) – validated. Join our educators slack channel here.

Lean 427

Lean Community San Jose Africa 427

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. The Role of SEO in Growth. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Lightspeed Venture Partners

JUNE 11, 2012

But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. As these channels became better policed, discovery moved to the feed.

IP 114

IP Distribution Viral Mobile 114

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels. Promotional channels. In short, CXL put winning marketing playbooks on the table for everyone to see.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

SEPTEMBER 25, 2018

They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. It all start with Acquisition. Getting users familiar with your product by visiting them on your site or in app.

SEO 134

SEO Metrics Analytics Search 134

Brandanew

AUGUST 29, 2016

Everybody is talking about it and sharing their views on how storytelling techniques and frameworks would lace the future of the brand experience. With so many multiple channels, maintaining brand tonality and staying consistent as a brand is also an element of quality content. Connected and happy customers help you directly with: .

Social Media 124

Social Media New York Community Media 124