Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Another trend born in the omnichannel framework is the customer data platform (CDM).

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Steve Blank

APRIL 20, 2021

Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Step 3: Jobs to Be Done. Delivery platforms.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 95

Software Review Marketing Metrics Analytics 95

ConversionXL

APRIL 13, 2017

Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.”. This usually comes down to very company specific things, like what channels are effective for growth. Another nuance is that companies are often different in their focus or inclination.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

mashable.com

NOVEMBER 4, 2010

Vanity Vanity is described by its creators as “an experiment-driven development framework for Rails.&# Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more!

Developer 73

Developer Software Review PHP Social Media 73

mashable.com

NOVEMBER 3, 2010

“I pre-stage my investments by developing my own ideas of great business models & frameworks — when I meet a founder doing something similar I can make a quick decision,&# says Craig. Flash vs. HTML5: The "Pong" Version 37Signals Creates iPad-Only Web App An Open Source, HTML5 Framework for i. What will you find here?

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Duct Tape Marketing

MARCH 8, 2018

One of the frameworks I like is something we call content core, and it’s just an exercise that we’ve developed, and we did internally in a variety of different formats. We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel?

North Dakota 74

North Dakota Email Campaign Video 74

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it?

B2B 97

B2B Marketing B2C ChatGPT 97

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. I call it The Stair Step Approach. all at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Social Media 166

Social Media Metrics Conversion Media 166

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. You’re using content marketing frameworks. At Brandanew, we use a simple 6-step framework to define content marketing strategies. Frameworks and processes allow you a fall back check and consistency as a brand.

Marketing 124

Marketing Framework Curation Matching 124

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 157

Metrics Marketing Analytics Channel 157

Lightspeed Venture Partners

JUNE 11, 2012

But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. As these channels became better policed, discovery moved to the feed. Get featured by the platform.

IP 114

IP Distribution Viral Mobile 114

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . Qnary is one of numerous tools which can help build out your team members’ virtual presence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. B y definition, early stage startups don’t have lots of money and resources. Fribiz incentivize everything.

Finder 128

Finder Startup Social Network Mobile 128

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. I still have to see the first campaign go viral after just publishing it and not spreading the word to anybody.

SEO 134

SEO Metrics Analytics Search 134

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. Add to SEO.

Marketing 77

Marketing Social Media Campaign Analytics 77

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. #JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018. Strategy #1: Ask The Experts.

Campaign 134

Campaign Marketing Design Differentiation 134

Hunter Walker

JULY 29, 2017

RD: After the 2016 election this is going to sound obvious but: our social network framework has created an easily-manipulatable environment that allows the loudest voices to get the most attention, facts be damned. Can you share an overview of what you discovered? And plenty of people have known this for years. They just do it.

Social Media 102

Social Media Campaign Media Marketing 102

ConversionXL

APRIL 14, 2016

Speaking directly to developers like himself, he explains: The problem [with enthusiastic statements like, “I could build this on the Twilio API” or “I could learn that new CSS framework”] is that all of this is focused on us, the creator, and not on the customer, the consumer. Repeat after me: “We are not normal people.”. Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

SEPTEMBER 26, 2018

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. Let’s create a viral stampede into our business, right?”

Montana 71

Montana Viral Sacramento Differentiation 71

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

JULY 13, 2016

With this framework you can explain your product or service in plain english which will lay the foundation for brand identity. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Marketing 101: channel management and the digital domain. That provides instant access to over 1.1

Marketing 48

Marketing Startup Differentiation Naming 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 16, 2010

If what you represent is beneficial to enough people, they will adopt it and the viral distribution will begin with a potential global impact. You then need to consider distribution channels and leverage points , especially when you have a powerful idea that you know can change the world.

Global 111

Global Distribution Operations Framework 111

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. I’ve used a framework I call The Marketing Hourglass for about a decade to describe how to think about moving your prospects and customers logically through the stages I call know, like, trust, try, but, repeat and refer. Explore potential marketing channels. Create a project catalog.

Marketing 28

Marketing Channel Viral Public Relations 28

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Marketing Podcast with Liz Lathan. For to what end?

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

SEPTEMBER 10, 2019

I believe this happens because we stumble across an insight about our market that breaks our previous frameworks and understanding. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133