Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.
ReadWriteStart
AUGUST 18, 2020
Every industry has experienced the change in its own particular way, and we are all watching the global process under the magnifying glass. . “If global leadership is able to rise to the occasion, then this pandemic offers a great opportunity to digitally transform our societies and economies. Digital Transformation in Banking.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JULY 13, 2022
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Obviously, you need to promote these events via multiple digital and traditional marketing channels. They won’t find you. Be prepared to give away to participants something memorable that they actually want.
Startup Professionals Musings
OCTOBER 30, 2020
Look for needs that have a global appeal to a wide demographic. Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Global considerations include culture differences and translation. Develop a product line and add alternate channels.
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. And global. Content goes global (of Maker Studios 4.4
Both Sides of the Table
JANUARY 11, 2014
” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”
Startup Professionals Musings
JUNE 12, 2022
Existing technologies have been “commoditized” globally. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. Single-node factories may be home-based with a global market. Many countries have learned to make products cheaper and better. Marty Zwilling.
Expert insights. Personalized for you.
355 
Let's personalize your content