Channel Global Viral 
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. And global. Content goes global (of Maker Studios 4.4
Both Sides of the Table
JANUARY 11, 2014
” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. Doesn’t. Success begets success.
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YoungUpstarts
SEPTEMBER 15, 2011
Aziz: RIM has over 300,000 registered developers globally. RIM has over 67 million subscribers to-date, which makes it easy for any developer to build an application for a global market. During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications. Can you elaborate?
ConversionXL
MAY 27, 2022
Pay attention to your close rate per channel. Cognism’s Global Head of Demand Generation, Liam Bartholomew, shares the paid media strategy that helped lead to their 3X revenue increase: Stage 2: Identify buyer personas. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.
The Next Web
DECEMBER 12, 2013
How do we design and build a world-class mobile experience that not only satisfies the needs of our users, but fuels growth and inspires more people to join the Airbnb global community? Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.
Occam's Razor
FEBRUARY 3, 2014
The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.
View from Seed
AUGUST 30, 2016
My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. How do you create an infinite loop?
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