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Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
And to engage effectively with them, we need to reach them through all those various channels. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. Today Stathis Katinas from Greece, pitched CarRentalBookers.com , a business he founded with his partner Tristan Mcvean.
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