Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).
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