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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 John (00:18): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. I hire a lot of my guests.

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Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

During this week's roundtable I addressed a commonly held critique of the 1M/1M program: that we're focusing on the basics and stating the obvious. I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. What we have taken on is hard enough.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. Let’s get started. .

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns.

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How to Repurpose Your Existing Content to Make More Money

The Startup Magazine

Interactive content is not only fun but also highly shareable and great for increasing engagement on your site or social media channels. Content Syndication Don’t be shy—let your content flirt with other platforms. Syndicating your posts on sites like Medium or LinkedIn can introduce your work to a broader audience.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. You’ll also likely be hiring local staff for your new office. Reproduction without explicit permission is prohibited.

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