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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. More and more customers today do their initial shopping on the Internet, and they won’t even believe you exist if you have no presence, or the content is stale. They won’t find you.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. Channel Partners Not Yet Formed. I wrote about that extensively in “ the fallacy of channel partners.”

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How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

Millions of people all around the world use YouTube as their primary source of internet entertainment. There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. Set up an account.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Others copy the method and the channel grows weary of that tactic and begins to change the rules.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Develop a product line and add alternate channels. New channels, such as adding brick-and-mortar distributors to supplement your online sales, also can multiply your rate of growth.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of it already is. Not so fast.

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