Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. This is John Jantsch, my guest today, Shama Hyder.

Engineer 64

Engineer SEO ChatGPT Channel 64

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

FEBRUARY 6, 2017

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. The first place I recommend spending some time learning about SEO is YouTube. Quick action steps: Tracking your web presence.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

The Equity Kicker

NOVEMBER 2, 2016

This bears out what we’re seeing in practice, which is that startup founders who want to pay to acquire customers on the internet do so on Facebook and Google. Google (SEO). Google (paid). Partnerships. Direct Mail. There are a couple of obvious implications of all this. There are a couple of obvious implications of all this.

Marketing 60

Marketing Advertising PR Channel 60

Duct Tape Marketing

MAY 26, 2020

I think this is for a couple of reasons: Content has become the air that drives so many channels. SEO and the benefits of podcasting. At the end of the day, SEO really comes down to three main things: Keywords – You must know what keywords your ideal client is searching for. Reviews can help build authority and credibility.

Small Business 94

Small Business SEO Audio Hosting 94

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. The Internet is full of noise: . These don’t work well in silos.

Marketing 100

Marketing SEO Metrics Agile 100

Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Revenue 58

Revenue SEO Texas Minnesota 58

Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. Step 3: Media.

Marketing 319

Marketing Technical Review Audience PR 319

crowdSPRING Blog

AUGUST 9, 2016

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. Television” is a marketing channel, not a marketing strategy. Content = The blog post.

Marketing 48

Marketing Social Media Advertising Channel 48

Hearpreneur

OCTOBER 7, 2020

This was borne out of my personal frustrations in scouring the internet and needing to stitch together my own half-baked solutions. After being furloughed by the Harlem Globetrotters due to COVID-19, I founded Eric PR & Marketing, LLC as a way to help nonprofits and small businesses during difficult times.

Entrepreneur 143

Entrepreneur PR Affiliate Social Media 143

Hearpreneur

APRIL 29, 2021

When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door. The thought process that went into this was wanting to included the word kettlebell in the name for branding and SEO purposes.

Naming 162

Naming Entrepreneur LLC Colombia 162

Duct Tape Marketing

OCTOBER 25, 2017

I think this is for a couple of reasons: Content has become the air that drives so many channels. SEO and the benefits of podcasting. At the end of the day, SEO really comes down to three main things: Keywords – You must know what keywords your ideal client is searching for. How to get on shows. Sound quality.

SEO 46

SEO Hosting Search Audience 46

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It may be Facebook ads, cold email, or even SEO for you. Web developers make internet sites, design pages, and generate various forms of visual content for their company or directly for clients using computer languages.

Web Development 92

Web Development Social Media Demand Lead Generation 92

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. The PR Masterclass : How to develop a public relations strategy that works! Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

APRIL 24, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Product 60

Product Sweat Equity Naming SEO 60

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Austin Startup

DECEMBER 6, 2017

Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing/strategy — and public relations’ role in it all. Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years.

PR 48

PR Public Relations Marketing Social Media 48

This is going to be BIG.

JULY 8, 2019

But if you have to start your VC list from scratch when you’re thinking of who will fund you next and all of your PR outreach is just a bunch fo cold e-mails, you’re starting from behind the eight ball in a way you wouldn’t have had to had you just participated in the public square that is social media in small amounts daily.

Social Media 106

Social Media Leadership Media Founder 106

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

MARCH 8, 2018

Not that a reader has, not that just some guy or gal searching the internet, but it’s actually a customer. We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? I think the word customer to me is very important there.

North Dakota 56

North Dakota Email Campaign Video 56

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. These business services channel partners range from marketing agencies to payroll providers to accounting firms and have started to understand the power of SaaS when many of the ISVs and SIs do not. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

techcrunch.com

OCTOBER 23, 2010

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. Twitter is an excellent distribution channel for us. (B)

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Hearpreneur

JUNE 14, 2015

Many franchise systems who receive support from our sister company, iFranchise Group — a premiere franchise consulting group — would ask where could they find services in PR, SEO, and website development. It was 1994: the Internet was still in its infancy and e-commerce was still a relatively new phenomenon.

Entrepreneur 48

Entrepreneur Houston Software Review LLC 48

Hearpreneur

AUGUST 24, 2018

In particular, the marketing, PR and digital media ideas and opinions are relevant, timely and on topic. For example, they have articles on how to choose the best times to post on your social media channels, and they also share articles on how to boost productivity and morale within a remote team working all across the globe for a brand.

Entrepreneur 62

Entrepreneur Social Media Affiliate Jordan 62

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

Arizona 58

Arizona SEO Curation Portfolio 58